Nuda Est's Packaging Designs Take Inspiration from Japanese Design
Laura McQuarrie — February 22, 2019 — Fashion
References: nudaest & packagingoftheworld
Nuda Est is a Mexican skincare company that creates products by drawing inspiration from real people and real moments. The brand is passionate about creating products that are high-performance and safe, favoring organic and sustainable ingredients where possible.
For the branding and packaging of its skincare products, Nuda Est worked with Mingo Estudio, which took inspiration from Japanese designer Kenya Hara, themes like emptiness and white tones. With a minimalist aesthetic, the packaging designs incite curiosity with simple visual symbols and tactile elements.
Some of the products that are offered by the brand include peptide creams and hydrating serums, which are uniformly branded in a way that gives off a sense of calm, unity and cohesion.
For the branding and packaging of its skincare products, Nuda Est worked with Mingo Estudio, which took inspiration from Japanese designer Kenya Hara, themes like emptiness and white tones. With a minimalist aesthetic, the packaging designs incite curiosity with simple visual symbols and tactile elements.
Some of the products that are offered by the brand include peptide creams and hydrating serums, which are uniformly branded in a way that gives off a sense of calm, unity and cohesion.
Trend Themes
1. Clean Skincare - The trend of high-performance, organic and sustainable skincare products that are safe for use and feature clean packaging designs.
2. Minimalist Aesthetic - The trend of using simple visual symbols and tactile elements in packaging design to create a sense of calm and unity.
3. Inspiration From Japanese Design - The trend of drawing inspiration from Japanese design aesthetics and principles in developing branding and packaging designs.
Industry Implications
1. Beauty and Skincare Industry - An industry that can explore the value of sourcing organic and sustainable ingredients, creating high-performance and safe skincare products, and featuring clean packaging designs that convey a sense of calm and unity to customers.
2. Packaging Industry - An industry that can create minimalist packaging designs by using simple visual symbols and tactile elements that appeal to customers seeking a sense of calm and unity in their shopping experience.
3. Design Industry - An industry that can explore the principles of Japanese design aesthetics and incorporate them into branding and packaging design projects for companies seeking to create a minimalist and cohesive brand image.
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