PÜR Beauty's Skincare Range Supports a "Less is More" Approach
Laura McQuarrie — April 18, 2023 — Fashion
References: purcosmetics & finance.yahoo
PÜR Beauty is a brand that's known for its clean products formulated without harsh ingredients and the brand is now applying its expertise in skincare-infused formulas to a new skincare collection. This skincare collection focuses on supporting the complexion and protecting the skin barrier, all the while helping consumers to embrace a "less is more" approach to caring for their skin.
This collection features easy-to-use products like the Sea Fresh Purifying Gel Foam Cleanser with marine-based extracts; the hydrating, plumping and firming Ceretin Boost Age Defying Retinol Serum and the Tropical C Brightening Vitamin C & Peptide Moisturizer. There's also an eye cream and a probiotic mask to support simple self-care with approachable products and luxurious ingredients.
With this launch, the brand is introducing packaging that's more sustainable and recyclable.
This collection features easy-to-use products like the Sea Fresh Purifying Gel Foam Cleanser with marine-based extracts; the hydrating, plumping and firming Ceretin Boost Age Defying Retinol Serum and the Tropical C Brightening Vitamin C & Peptide Moisturizer. There's also an eye cream and a probiotic mask to support simple self-care with approachable products and luxurious ingredients.
With this launch, the brand is introducing packaging that's more sustainable and recyclable.
Trend Themes
1. Clean Beauty - Opportunities for utilizing clean and natural ingredients in skincare products.
2. Minimalist Skincare - Opportunities for creating simple and effective skincare routines for consumers who prioritize quick and easy application.
3. Sustainable Packaging - Opportunities for using eco-friendly packaging materials to attract environmentally conscious consumers.
Industry Implications
1. Beauty and Personal Care - Opportunities to explore new ingredients and benefit from consumer interest in sustainable and minimalist skincare products.
2. Retail - Opportunities for retailers to offer curated skincare routines and educate customers about the benefits of clean, sustainable, and minimalist skincare.
3. Environmental Sustainability - Opportunities to invest in more sustainable and eco-friendly packaging materials and methods to appeal to consumers who prioritize sustainability.
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