NotMayo Offers More Affordable Access to Plant-Based Mayo
Michael Hemsworth — March 28, 2023 — Lifestyle
References: kraftheinzcompany & preparedfoods
The NotMayo spread has been created by Kraft Heinz and The Not Company as a value-focused, plant-based option for consumers to pick up that's more competitively priced than alternatives on the market. The spread features a plant-based recipe that's perfect for use where traditional mayonnaise would be called for, but doesn't have any of the associated eggs in the mix. The spread is priced at $5.99 and is being launched into the US Market on a regional basis with plans to expand into the Canadian market towards the latter half of 2023.
The NotMayo plant-based spread leverages the capabilities of both The Not Company and Kraft Heinz, and could encourage more shoppers to try out mayo alternatives on their next shopping trip.
Image Credit: The Kraft Heinz Not Company
The NotMayo plant-based spread leverages the capabilities of both The Not Company and Kraft Heinz, and could encourage more shoppers to try out mayo alternatives on their next shopping trip.
Image Credit: The Kraft Heinz Not Company
Trend Themes
1. Affordable Plant-based Alternatives - Food industry companies can create more affordable plant-based alternatives to traditional products.
2. Collaboration for Innovation - Companies can collaborate to combine their capabilities and create innovative products in a cost-effective manner.
3. Regional Market Testing - Launching products in a regional basis before scaling up can help companies better understand market demand and optimize their strategies accordingly.
Industry Implications
1. Food Industry - Food companies can use plant-based ingredients to develop more affordable and sustainable products to keep up with shifting consumer demands.
2. Retail Industry - Retailers can take advantage of the growing popularity of plant-based products and offer their customers a wider range of affordable options.
3. Technology Industry - Technology companies can develop innovative solutions to improve the production and distribution of plant-based products to make them more affordable and accessible to consumers.
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