JUST Mayo and JUST Ranch are Back by Popular Demand
Michael Hemsworth — February 13, 2024 — Lifestyle
References: ju.st & progressivegrocer
Plant-based food brand Eat Just has announced it will be reintroducing its JUST Mayo and JUST Ranch condiments in response to consumer demand.
The brand originally launched its JUST Mayo condiment in 2013 before discontinuing it to focus on its egg alternative product, but has now brought it back in Original and Chipotle flavors. The JUST Ranch sauce will also come in Original and Chipotle flavors with all the products making their way to the refrigerated food section in Whole Foods Markets starting this month. The products will also be arriving in a shelf-stable format in March.
JUST Mayo and JUST Ranch are priced at $6.99 for a 12-ounce jar, and are being launched with a series of coupons, recipes and more that fans can take advantage of via the brand's Instagram.
The brand originally launched its JUST Mayo condiment in 2013 before discontinuing it to focus on its egg alternative product, but has now brought it back in Original and Chipotle flavors. The JUST Ranch sauce will also come in Original and Chipotle flavors with all the products making their way to the refrigerated food section in Whole Foods Markets starting this month. The products will also be arriving in a shelf-stable format in March.
JUST Mayo and JUST Ranch are priced at $6.99 for a 12-ounce jar, and are being launched with a series of coupons, recipes and more that fans can take advantage of via the brand's Instagram.
Trend Themes
1. Reintroduction of Plant-based Condiments - The relaunch of JUST Mayo and JUST Ranch condiments taps into consumer demand for more plant-based options in the condiment market.
2. Expansion of Flavored Condiments - The introduction of Original and Chipotle flavors for JUST Mayo and JUST Ranch caters to consumers seeking more variety in their plant-based condiment choices.
3. Dual Format Availability - The availability of both refrigerated and shelf-stable formats for JUST Mayo and JUST Ranch offers convenience and flexibility to consumers in storing and using the products.
Industry Implications
1. Plant-based Food - The reintroduction of JUST Mayo and JUST Ranch highlights the growing popularity and market potential of plant-based food products.
2. Condiment - The relaunch of these plant-based condiments showcases the evolving trends and consumer preferences within the condiment industry.
3. Grocery Retail - The availability of JUST Mayo and JUST Ranch in Whole Foods Markets reflects the increasing demand and market presence of plant-based products in the grocery retail industry.
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