Northwest Distillery Creates Award-Winning Beverages
Tiana Reid — July 26, 2010 — Lifestyle
References: nwdistillery & luxist
Vodka lemonade is a delicious summertime drink, and the Oregon-based Northwest Distillery has put the two in one bottle. 'Hello Lovely' is the company's version of the classic drink, which they've made even more fresh and bikini-appropriate by adding natural strawberry and lemon flavors.
Pre-mixed drinks not your thing? Well, one of Northwest Distillery's most popular products is 'Liquid Vodka,' a quality vodka that you can play bartender with and create new cocktails whenever your heart desires.
Implications - 'Hello Lovely' is a mixture of strawberry and lemon fragrances that helps get users in the mood for true summer living. What's not to love?`
Pre-mixed drinks not your thing? Well, one of Northwest Distillery's most popular products is 'Liquid Vodka,' a quality vodka that you can play bartender with and create new cocktails whenever your heart desires.
Implications - 'Hello Lovely' is a mixture of strawberry and lemon fragrances that helps get users in the mood for true summer living. What's not to love?`
Trend Themes
1. Pre-mixed Beverages - Northwest Distillery's 'Hello Lovely' pre-mixed vodka lemonade taps into the trend of convenient and ready-to-drink cocktails.
2. Flavored Vodka - Northwest Distillery's natural strawberry and lemon flavored vodka showcases the trend of flavored spirits that offer new and exciting taste experiences.
3. Craft Cocktails - Northwest Distillery's 'Liquid Vodka' empowers individuals to create their own custom cocktails, reflecting the trend of personalized and artisanal drink creations.
Industry Implications
1. Alcoholic Beverage - The pre-mixed vodka lemonade and flavored vodka trends present disruptive innovation opportunities in the alcoholic beverage industry.
2. Cocktail Bar - The craft cocktails trend offers disruptive innovation opportunities for cocktail bars to incorporate customer-driven mixology experiences and unique flavor combinations.
3. Ready-to-drink Market - The rise of pre-mixed beverages like 'Hello Lovely' represents a disruptive innovation opportunity within the ready-to-drink market segment as consumers seek convenience and flavor variety.
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