The Smirnoff Raspberry Crush Vodka is Ready for Summer
Michael Hemsworth — March 18, 2022 — Marketing
References: smirnoff & talkingretail
The Smirnoff Raspberry Crush vodka canned cocktail is a premixed refreshment being launched in the UK to provide consumers with an easy way to enjoy a summery flavor profile in a convenient manner. The drink features the brand's Raspberry Crush vodka that has been mixed with lemonade to give it a sweetly refreshing flavor profile that's enhanced with effervescence. The cocktail will be available in 250ml slim cans that will come individually as well as part of a price-marked pack.
Smirnoff Brand Manager Camisha Zinke commented on the new Smirnoff Raspberry Crush vodka cocktail saying, "Following the launch of Smirnoff Raspberry Crush, we were keen to find more ways for people to enjoy the spirit as well as recruit new drinkers to the category. The launch of Smirnoff raspberry crush and lemonade premix RTD [ready to drink] does exactly that. The latest product launch places the brand at the forefront of emerging trends and we’re excited to offer the high-quality, vibrant liquid in a convenient, on-the-go format that retailers can capitalise on.”
Smirnoff Brand Manager Camisha Zinke commented on the new Smirnoff Raspberry Crush vodka cocktail saying, "Following the launch of Smirnoff Raspberry Crush, we were keen to find more ways for people to enjoy the spirit as well as recruit new drinkers to the category. The launch of Smirnoff raspberry crush and lemonade premix RTD [ready to drink] does exactly that. The latest product launch places the brand at the forefront of emerging trends and we’re excited to offer the high-quality, vibrant liquid in a convenient, on-the-go format that retailers can capitalise on.”
Trend Themes
1. Canned Cocktails - The premixed canned cocktail trend continues to rise as consumers seek convenient and ready-to-drink options.
2. Fruit-flavored Spirits - The trend of combining fruit flavors with spirits is gaining popularity as more consumers look for refreshing and unique flavor profiles.
3. Convenient and Portable Beverage Packaging - The beverage industry is moving towards increasingly portable and lightweight packaging to meet the growing demand for convenient on-the-go options.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can explore the possibilities of creating a new range of canned cocktails, to cater to the convenience-seeking consumers.
2. Food and Beverage Packaging - The Food and Beverage Packaging industry can focus on creating more innovative and sustainable packaging solutions to meet the growing demand for convenient and eco-friendly beverage packaging.
3. Food and Beverage Retail - As the demand for portable and convenient beverage packaging grows, food and beverage retailers should focus on stocking such products to meet the needs of their customers.
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