Twenty Third Street Launched a Non-Alcoholic G&T for Dry July
Laura McQuarrie — July 19, 2022 — Lifestyle
References: 23rdstreetdistillery.au & beveragedaily
For Dry July, South Australian distillery Twenty Third Street introduced a non-alcoholic G&T. The 300ml cans are free from both sugar and alcohol and they promise all the best qualities of the distillery's gin and tonic, sans the alcohol. The vibrant non-alcoholic canned refreshment is packed with distilled botanicals and citrus, plus a crisp texture for anytime enjoyment.
This non-alcoholic take on a classic cocktail speaks to the many young consumers who are leading the moderate drinking movement. The canned cocktails stand out with a bright, primary color scheme and a leafy pattern that tells the story of the botanicals that give the product its flavor.
While the used to be a gap in the market for non-drinkers, consumers are now more spoiled for choice than ever, and it's easy to enjoy the world's most classic cocktails without any alcohol whatsoever.
This non-alcoholic take on a classic cocktail speaks to the many young consumers who are leading the moderate drinking movement. The canned cocktails stand out with a bright, primary color scheme and a leafy pattern that tells the story of the botanicals that give the product its flavor.
While the used to be a gap in the market for non-drinkers, consumers are now more spoiled for choice than ever, and it's easy to enjoy the world's most classic cocktails without any alcohol whatsoever.
Trend Themes
1. Non-alcoholic Cocktails - The trend of alcohol-free alternatives to traditional cocktails is growing, driven by the demand of young consumers for healthier and more moderate drinking options.
2. Botanical-infused Beverages - The popularity of botanicals in alcoholic beverages is expanding to the non-alcoholic beverage market, creating opportunities for companies to explore new flavor profiles and ingredients.
3. Canned Specialty Drinks - Canned cocktails are becoming increasingly popular due to their convenience and ability to reach a wider audience, providing opportunities for companies to innovate and offer unique products in this space.
Industry Implications
1. Beverage Industry - The beverage industry can explore new non-alcoholic products and flavors to cater to consumers who are seeking healthier and more diverse drink options.
2. Hospitality Industry - The hospitality industry can cater to customers who are looking for non-alcoholic options by adding alcohol-free cocktails to their menus and offering unique and innovative options.
3. Packaging Industry - The rise of canned cocktails and non-alcoholic beverages presents opportunities for the packaging industry to create innovative and sustainable packaging alternatives for these products.
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