Luciano Carvari's ‘No White' Ads Push Boundaries
Robyn Currie — September 16, 2009 — Naughty
References: carvari & homotography.blogspot
Luciano Carvari’s ad campaign titled ‘No White’ is absolutely, out of control, amazing. It looks like they figured they should go big, or go home. They sure went big with the ‘No White’ ads.
While the ads are from a few seasons back, they continue to be inspirational today. The art direction of the visually stunning shots is amazing, and that is an understatement. Consistently maintaining that the shoes and bags are the only things in the shots that are not pallid or drab, the ‘No White’ ads force the eye to focus on them, while taking in the whole shot. Which, for the the most part are feasts for the eyes, with action and emotion being evoked continually throughout.
While the ads are from a few seasons back, they continue to be inspirational today. The art direction of the visually stunning shots is amazing, and that is an understatement. Consistently maintaining that the shoes and bags are the only things in the shots that are not pallid or drab, the ‘No White’ ads force the eye to focus on them, while taking in the whole shot. Which, for the the most part are feasts for the eyes, with action and emotion being evoked continually throughout.
Trend Themes
1. Controversial Ad Campaigns - Businesses can disrupt their industries by creating ad campaigns that push boundaries and generate buzz around their products.
2. Creative Art Direction - Businesses can differentiate themselves by investing in visually stunning ad campaigns with unique art direction.
3. Reusing Successful Campaigns - Businesses can save money and increase brand recognition by reusing successful ad campaigns from previous seasons.
Industry Implications
1. Fashion Industry - Fashion brands can disrupt their industry by creating daring ad campaigns that push traditional boundaries and evoke strong emotional reactions.
2. Advertising Industry - Agencies can differentiate themselves and attract new clients by producing visually striking ad campaigns that generate buzz and attention.
3. Marketing Industry - Marketers can learn from Luciano Carvari's 'No White' campaign and create ad campaigns that focus on one element of their product in order to stand out from competitors.
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