Bottega Veneta Showcases its New Winter 2022 Campaign
Luxury fashion house Bottega Veneta introduces a look at its new Winter 2022 campaign that is seen from a lens that highlights pragmatic luxury. The campaign was shot on film throughout the span of weeks, taking place in Belgium, Italy, and Milan.
It featured a plethora of models and photographers that channeled the talents of Matthieu Blazy and his unique vision. Speaking about the new campaign, Blazy states that “Bottega Veneta was created by a collective of artisans [...] this is the history, and this is how we approached the campaign: together, with many different ways of seeing.” The designs include winter silhouettes including blazers, knitwear, buttoned tops, leather suits, tailored pants, and much more.
Image Credit: Sander Mutleert
It featured a plethora of models and photographers that channeled the talents of Matthieu Blazy and his unique vision. Speaking about the new campaign, Blazy states that “Bottega Veneta was created by a collective of artisans [...] this is the history, and this is how we approached the campaign: together, with many different ways of seeing.” The designs include winter silhouettes including blazers, knitwear, buttoned tops, leather suits, tailored pants, and much more.
Image Credit: Sander Mutleert
Trend Themes
1. Pragmatic Luxury Fashion - Brands can explore incorporating pragmatic design elements into luxury fashion to cater to consumers who prioritize functionality without sacrificing style.
2. Film Campaigns - Using film to shoot campaigns can create unique and nostalgic visuals that appeal to consumers' desire for authenticity and creativity.
3. Collaborative Artistry - Collaborating with a diverse range of artists can bring unique perspectives to fashion campaigns and highlight the brand's commitment to inclusivity and creativity.
Industry Implications
1. Fashion - Luxury fashion brands can adopt the trend of pragmatic luxury to cater to consumers who prioritize functionality and comfort without compromising on style.
2. Photography and Film - The film industry can explore opportunities to work with luxury fashion brands to create unique and artistic campaign visuals.
3. Art and Design - Artists and designers can collaborate with luxury fashion brands to bring a fresh perspective to campaigns and highlight their commitment to innovative and inclusive design.
4.7
Score
Popularity
Activity
Freshness
