The Conscious Bar Makes Decadent, Naturally Sweetened Chocolate Bars
Laura McQuarrie — May 24, 2023 — Lifestyle
References: theconsciousbar.co & specialtyfood
Consumers are actively investing in their health by consciously choosing better-for-you snacks like naturally sweetened chocolate bars that indulge their sweet cravings without giving in to refined sugars. The Conscious Bar’s date-sweetened chocolate bars are offered in a variety of flavors, offering something for everyone’s taste preferences. While those who gravitate toward nutty flavors will appreciate bars like Roasted Hazelnut, coffee lovers will get a kick from Espresso Crunch. And the earthy, slightly bitter notes of tahini are perfectly balanced in the Creamy Tahini bar for a decadent experience that the brand likens to a “truffle bar.”
Snacks that incorporate alternative sweeteners speak to health-conscious consumers who are looking for guilt-free indulgence and more mindful choices in their snacking routines.
Snacks that incorporate alternative sweeteners speak to health-conscious consumers who are looking for guilt-free indulgence and more mindful choices in their snacking routines.
Trend Themes
1. Naturally Sweetened Snacks - Consumers are seeking healthier alternatives to traditional snacks, creating an opportunity for businesses to innovate by creating natural alternatives to refined sugar.
2. Alternative Sweeteners - The trend towards alternative sweeteners presents an opportunity for companies to create innovative products that cater to health-conscious consumers' growing demand for guilt-free indulgence.
3. Flavor Variety - Offering diverse flavors as alternative to traditional chocolate bar offerings can attract both existing and new consumers interested in a variety of healthier snacking options.
Industry Implications
1. Healthy Snacks - Manufacturers in the health snack industry have a chance to disrupt the market by creating and improving products that cater to health-conscious consumers seeking natural alternatives to refined sugars.
2. Confectionery - Natural sweeteners and innovative flavors may present a disruptive innovation opportunity in the confectionery industry, as they cater to consumers looking for healthier options.
3. Speciality Food - Speciality food brands have an opportunity to release new chocolate bars that cater to health-conscious consumers seeking healthier, natural and delicious alternative to traditional chocolate bars.
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