The Nakd Almond Macaroon Snack Bars are Nutritiously Formulated
Michael Hemsworth — January 23, 2021 — Marketing
References: naturalbalancefoods & foodbev
The Nakd Almond Macaroon snack bars are one of the latest offerings from Natural Balance Foods in the UK that will offer consumers with a nutritious and delicious way to stay fueled throughout the day. The snack bar is reported to taste just like an almond and vanilla macaroon, and is made with a series of raw fruits and nuts to make it a nutrient-dense option to choose. The bar is being launched individually or as part of a four-pack for consumers to pick up from Waitrose starting in February 2021 with an expanded launch taking place at Holland and Barrett, Suma and The Health Store.
Senior Brand Manager of Nakd at Natural Balance foods Louise Cullinane spoke on the new Nakd Almond Macaroon snack bars saying, "It’s important for Nakd and the category to ensure strong flavor variety across each flavor profile of chocolatey, treaty, fruity and nutty to drive incremental sales. Our new almond macaroon will support the growth of nutty flavors just like our previous launches of blueberry muffin and salted caramel have done for the other flavor profiles.”
Senior Brand Manager of Nakd at Natural Balance foods Louise Cullinane spoke on the new Nakd Almond Macaroon snack bars saying, "It’s important for Nakd and the category to ensure strong flavor variety across each flavor profile of chocolatey, treaty, fruity and nutty to drive incremental sales. Our new almond macaroon will support the growth of nutty flavors just like our previous launches of blueberry muffin and salted caramel have done for the other flavor profiles.”
Trend Themes
1. Nutrient-dense Snack Bars - The success of Nakd's Almond Macaroon flavor highlights a growing trend of demand for more nutrient-dense snack bar options.
2. Dessert-inspired Healthy Snacks - The popularity of Nakd's Almond Macaroon flavor demonstrates a trend of consumers seeking indulgent, dessert-inspired snacks that are still healthy and nutrient-dense.
3. Flavor Variety in Health Foods - Nakd's focus on flavor variety across different profiles highlights a trend towards consumers demanding more diverse and exciting flavor options in the health food industry.
Industry Implications
1. Health Foods - Nutrient-dense snack bars like Nakd's Almond Macaroon cater to the growing demand for healthy convenience foods, presenting opportunities for continued innovation in the health food industry.
2. Snack Foods - Dessert-inspired snack bars that are still healthy and nutrient-dense offer a unique position in the snack food market, and present opportunities for companies to tap into the growing demand for indulgent yet healthy options.
3. Flavor Development - The emphasis on flavor variety in health foods presents opportunities for companies to innovate in flavor development and create unique, exciting options for health-conscious consumers.
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