The Nightmares Fear Factory Campaign Presents Frightened Faces
Ana Lopez — October 10, 2011 — Pop Culture
References: nightmaresfearfactory & mymodernmet
If you enjoy seeing a person's face when completely consumed by terror, then you’ll enjoy the hilarious pictures from the Nightmares Fear Factory campaign. In order to promote its terrifying attraction and continue to be the 'World’s Most Frightening Experience', this haunted house released a series of photographs to document how scared people were during their visit to the house.
Located in Niagara Falls, Canada, this horror machine proclaims to be the darkest place on earth, and to prove it you only need to see the faces of its victims. From large families to small groups of friends, everyone is about to die from a heart attack. It's hilarious to see a face completely deformed by fear, and the tendency for men to hide behind a woman’s back. If you feel you can’t go on anymore, you can scream "Nightmares," and you’ll be saved from the rest of the ride; however, you will be added to the chicken list. Judging by these photos, that list isn't looking so bad after all.
Located in Niagara Falls, Canada, this horror machine proclaims to be the darkest place on earth, and to prove it you only need to see the faces of its victims. From large families to small groups of friends, everyone is about to die from a heart attack. It's hilarious to see a face completely deformed by fear, and the tendency for men to hide behind a woman’s back. If you feel you can’t go on anymore, you can scream "Nightmares," and you’ll be saved from the rest of the ride; however, you will be added to the chicken list. Judging by these photos, that list isn't looking so bad after all.
Trend Themes
1. Interactive Fear-based Marketing - Businesses can utilize fear-based marketing tactics like the Nightmares Fear Factory campaign to engage audiences and create memorable experiences.
2. Emotion-centric Advertising - Advertising campaigns that focus on capturing and showcasing emotional reactions, such as terror or fear, can create a strong connection with consumers.
3. Viral Photo Marketing - Using photos or videos that provoke strong emotional responses can increase brand exposure and virality, as seen with the Nightmares Fear Factory campaign.
Industry Implications
1. Entertainment and Attractions - Haunted houses and other scary attractions can leverage fear and excitement to draw in customers and enhance their experiences.
2. Photography and Imaging - Photographers and imaging professionals can explore capturing authentic, raw emotions to create impactful visual content for campaigns like the Nightmares Fear Factory.
3. Tourism and Hospitality - The Nightmares Fear Factory campaign demonstrates how tourism and hospitality businesses can attract visitors with unique and thrilling experiences.
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