Wendy's Haunted House of Fryght Shares the Horror of Soggy Fries
Laura McQuarrie — October 29, 2021 — Marketing
References: wendys & prnewswire
Wendy's is gearing up for Halloween with the Haunted House of Fryght and an experience that it finds truly frightening— cold and soggy fries. The experience in Jacksonville builds upon last year's Halloween Scare-Thru with a series of new and interactive moments. There are tombstones, film references, clowns and jack-o-lanterns that people must make their way through in order to get to "fry-topia," a safe haven where the fries are nothing but hot and crispy
Wendy's Hot & Crispy fries are backed with a promise (the Hot & Crispy Fry Guarantee) that the fast food fries will always be hot and crispy, otherwise, they will be replaced for free. As a treat for facing their fears, people will get to taste Wendy's Hot & Crispy fries for themselves, along with a Frosty dessert.
Wendy's Hot & Crispy fries are backed with a promise (the Hot & Crispy Fry Guarantee) that the fast food fries will always be hot and crispy, otherwise, they will be replaced for free. As a treat for facing their fears, people will get to taste Wendy's Hot & Crispy fries for themselves, along with a Frosty dessert.
Trend Themes
1. Interactive Halloween Experiences - Businesses can create interactive and immersive experiences for Halloween to engage their customers.
2. Quality Assurance Guarantees - Businesses can offer quality assurances to build trust with their customers, especially in the fast food industry.
3. Brand Storytelling Through Experiences - Brands can use experiential marketing to tell their brand story in a unique and engaging way.
Industry Implications
1. Fast Food Industry - Fast food restaurants can use quality assurances and unique experiences to stand out from the competition.
2. Event Planning Industry - Event planners can create memorable experiences, like haunted houses, to engage their clients' customers.
3. Marketing and Advertising Industry - Marketing and advertising agencies can use experiential marketing to tell their clients' brand stories in a way that resonates with their audience.
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