Neiman Marcus is Celebrating Women's History Month with Boss Beauties
Laura McQuarrie — March 8, 2022 — Business
References: neimanmarcusgroup & prnewswire
For Women's History Month, Neiman Marcus Group (woman co-founded and majority-women-led luxury retailer) is partnering with Boss Beauties for a special NFT display. Carrie Marcus Neiman is featured in Boss Beauties' collection of 25 unique non-fungible tokens and the Role Models collection is devoted to telling the stories of women who have shattered the glass ceiling and continue to inspire future generations.
The Role Models series from Boss Beauties features Carrie Marcus Neiman alongside other powerful women like Ruth Bader Ginsburg, Katherine Johnson and Frida Kahlo.
The 25 one-of-a-kinds NFT's are dropping just after International Women's Day on OpenSea and various Neiman Marcus store windows will be showcasing the designs throughout the month. Online and offline, attention is being driven to the fact that a portion of the profits from the NFT sales will go to providing scholarships and mentoring programs for girls and women.
The Role Models series from Boss Beauties features Carrie Marcus Neiman alongside other powerful women like Ruth Bader Ginsburg, Katherine Johnson and Frida Kahlo.
The 25 one-of-a-kinds NFT's are dropping just after International Women's Day on OpenSea and various Neiman Marcus store windows will be showcasing the designs throughout the month. Online and offline, attention is being driven to the fact that a portion of the profits from the NFT sales will go to providing scholarships and mentoring programs for girls and women.
Trend Themes
1. Nft-supported Partnership - Incorporate NFTs into traditional retail as part of charity and cause marketing campaigns.
2. Branded Non-fungible Tokens (nfts) - Companies can design unique NFTs that promote their brand while also supporting a cause or celebrating an event.
3. Celebrity and Role Model Nfts - Celebrities and role models can have their own NFT collections, which can be sold as limited editions or auctioned off for charity.
Industry Implications
1. Luxury Retail - Luxury retailers can use NFTs to engage customers and support causes related to the brand's values.
2. Charity and Cause Marketing - NFTs can be used as a fundraising tool to support charities and causes while promoting a brand or event.
3. Art and Collectibles - NFTs are a new way to collect and invest in unique digital art and collectibles, such as celebrity and role model NFTs.
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