Foot Locker, Monica Rose, & Bottomless Closet Debut Campaign
Grace Mahas — March 11, 2022 — Marketing
References: youtube
As part of International Women's Day celebrations, global sportswear and footwear retailer Foot Locker is creating the month-long Women's History Month campaign - in collaboration with celebrity stylist Monica Rose and the nonprofit Bottomless Closet - to empower women to integrate their personal style into their everyday workplace attire.
Foot Locker is rewriting the rules for workplace attire during Women's History Month and beyond, as women are no longer constrained by outdated dress norms. Monica Rose collaborated with Foot Locker to create custom looks for female leaders and entrepreneurs to challenge these outdated norms.
Additionally, Foot Locker has partnered with Bottomless Closet, including a $30,000 donation to be used for year-round resources and tools that will further help women during all stages of their careers. Over the past 20 years, Bottomless Closet has helped almost 50,000 New York City women entering the workforce and achieving success. Additionally, Foot Locker executives will host an International Women's Day workshop to provide insight and resources to women in the retail industry.
“The Foot Locker team is proudly committed to continuing its support and celebration of women-identifying individuals and brands who are paving the way in their careers and communities,” said Holly Tedesco, Vice President of Marketing at Foot Locker. “As a brand, we strive to respect, inspire, develop and empower our consumers this Women’s History Month and beyond, and there is no better partner who represents that than Monica Rose and the work she has done in her career and in her community.”
Image Credit: Foot Locker
Foot Locker is rewriting the rules for workplace attire during Women's History Month and beyond, as women are no longer constrained by outdated dress norms. Monica Rose collaborated with Foot Locker to create custom looks for female leaders and entrepreneurs to challenge these outdated norms.
Additionally, Foot Locker has partnered with Bottomless Closet, including a $30,000 donation to be used for year-round resources and tools that will further help women during all stages of their careers. Over the past 20 years, Bottomless Closet has helped almost 50,000 New York City women entering the workforce and achieving success. Additionally, Foot Locker executives will host an International Women's Day workshop to provide insight and resources to women in the retail industry.
“The Foot Locker team is proudly committed to continuing its support and celebration of women-identifying individuals and brands who are paving the way in their careers and communities,” said Holly Tedesco, Vice President of Marketing at Foot Locker. “As a brand, we strive to respect, inspire, develop and empower our consumers this Women’s History Month and beyond, and there is no better partner who represents that than Monica Rose and the work she has done in her career and in her community.”
Image Credit: Foot Locker
Trend Themes
1. Women's History Month Campaign - Foot Locker's Women's History Month campaign empowers women to integrate their personal style into their workplace attire.
2. Breaking Workplace Dress Norms - Foot Locker is rewriting the rules for workplace attire during Women's History Month and beyond, encouraging women to challenge outdated norms.
3. Supporting Women in Retail - Foot Locker executives will host an International Women's Day workshop to provide insight and resources to women in the retail industry.
Industry Implications
1. Apparel Retail - Foot Locker's Women's History Month campaign can inspire other apparel retailers to create initiatives that empower women in the workplace.
2. Stylist Services/consulting - Collaboration with a celebrity stylist like Monica Rose can offer opportunities for stylists and consultants to partner with retailers in empowering women in the workplace.
3. Non-profit Organizations - Partnering with non-profits like Bottomless Closet can help retailers support women in all stages of their careers and give back to the community.
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