The NFT Playboy Rabbitars Appeal to a Younger Consumer Group
Laura McQuarrie — October 22, 2021 — Marketing
References: playboyrabbitars & designtaxi
In the hopes of appealing to a younger group of consumers, the Playboy Rabbitars have been created as digital assets for buying, collecting and trading. The NFT (non-fungible token) avatars present new looks for the iconic Playboy bunny based on Rabbitars that represent a "rare species of rabbit."
Thanks to the help of WENEW, an art and blockchain technology firm, Playboy generated 11,953 one-of-a-kind Rabbitars for NFT collectors. There are over 175 possible traits, ranging from different kinds of fur and ears to style accessories and different occupations. To celebrate its history, Playboy included plenty of nods to its brand, inspired by milestone moments.
Rabbitars are priced at 0.1953 Ethereum ($806 USD) each and the 3D avatars are launching in three phases throughout October.
Thanks to the help of WENEW, an art and blockchain technology firm, Playboy generated 11,953 one-of-a-kind Rabbitars for NFT collectors. There are over 175 possible traits, ranging from different kinds of fur and ears to style accessories and different occupations. To celebrate its history, Playboy included plenty of nods to its brand, inspired by milestone moments.
Rabbitars are priced at 0.1953 Ethereum ($806 USD) each and the 3D avatars are launching in three phases throughout October.
Trend Themes
1. NFT Collectibles - The rise of NFT collectibles presents opportunities for artists and brands to create unique digital assets that can be bought, collected and traded.
2. Blockchain and Art - The combination of blockchain technology and art presents new opportunities for artists and collectors, allowing for secure ownership and provenance of artwork.
3. Gaming Avatars as Investment - The trend of investing in gaming avatars and virtual skins presents opportunities for brands to leverage virtual goods and create new revenue streams.
Industry Implications
1. Art - The intersection of blockchain technology and art presents disruptive innovation opportunities for galleries, artists, collectors and art investors.
2. Gaming - The trend of investing in gaming avatars and virtual skins presents disruptive innovation opportunities for gaming companies, virtual goods marketplaces and brands looking to leverage virtual goods.
3. Fashion and Luxury - The rise of NFT collectibles presents disruptive innovation opportunities for luxury brands, streetwear brands, and fashion designers to create and sell unique digital assets that can be owned and traded.
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