Marie Claire is Beginning to Use NFC Technology in its Magazine
Sarah St.Jules — September 10, 2013 — Tech
References: econsultancy & mediaweek
NFC Technology is a new process that allows users to gather more information on a subject, just by pointing and shooting with their phones. Marie Claire has seen a void in the market, where tech and the magazine industry can combine. In order to bridge that gap, they have started a plan to work in conjunction with Nuffield Health, which is a health care business.
When readers are looking at their monthly magazine, and they come across the ad for the health center, by utilizing the NFC technology, they will be taken to the company's website. Just a simple click from your phone will transfer you to another place and can provide you with deals from other retailers. Marie Claire is taking a major step towards technology-driven print, and consumers will recognize the possibilities while reading the magazine.
When readers are looking at their monthly magazine, and they come across the ad for the health center, by utilizing the NFC technology, they will be taken to the company's website. Just a simple click from your phone will transfer you to another place and can provide you with deals from other retailers. Marie Claire is taking a major step towards technology-driven print, and consumers will recognize the possibilities while reading the magazine.
Trend Themes
1. NFC Technology - Using NFC technology in print ads allows users to gather more information by pointing and shooting with their phones, opening up opportunities for interactive and immersive advertising experiences.
2. Tech-magazine Integration - The combination of technology and the magazine industry creates opportunities to bridge the gap between physical and digital content, providing new ways for advertisers to engage with readers.
3. Technology-driven Print - The advancement of technology in the print medium offers new possibilities for immersive, interactive, and dynamic content, revolutionizing the way readers experience print publications.
Industry Implications
1. Advertising - The use of NFC technology in print ads opens up disruptive innovation opportunities in the advertising industry by creating more engaging and interactive campaigns.
2. Publishing - Integrating technology into magazines presents disruptive innovation opportunities in the publishing industry, allowing for enhanced digital experiences and personalized content for readers.
3. Healthcare - Collaborating with health care businesses through technology-driven print ads can lead to disruptive innovation in the healthcare industry, enabling more accessible and interactive medical content and services.
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