The Container Store is Now Introducing a 'Next Generation Store'
Laura McQuarrie — November 15, 2018 — Art & Design
References: retaildesignblog.net
The Container Store in Dallas, Texas is now introducing the Next Generation Store as a stunning new 24,500-square-foot flagship space that's powered by innovative technology to create engaging experiences. Throughout the retail store design, consumers will find 18 digital touchscreens, an intuitive product navigation system and a Custom Closets Studio.
At the Custom Closets Studio, consumers have the chance to gather inspiration and visualize a number of different storage solutions at different price points to best suit their needs. As one's storage needs are often highly individualized, this system makes it easy for the average consumer to see what a possible solution will look like in their own home.
The prototype Next Generation Store was created for The Container Store by FRCH Design Worldwide with digital agency MJD Interactive.
Image Credit: Mark Steele
At the Custom Closets Studio, consumers have the chance to gather inspiration and visualize a number of different storage solutions at different price points to best suit their needs. As one's storage needs are often highly individualized, this system makes it easy for the average consumer to see what a possible solution will look like in their own home.
The prototype Next Generation Store was created for The Container Store by FRCH Design Worldwide with digital agency MJD Interactive.
Image Credit: Mark Steele
Trend Themes
1. High-tech Retail Experience - The incorporation of innovative technology in retail store design to create engaging experiences.
2. Intuitive Product Navigation - The use of an intuitive product navigation system to assist consumers in finding products easily.
3. Visualizing Customized Storage Solutions - The implementation of interactive tools to help consumers visualize different storage solutions for their unique needs.
Industry Implications
1. Retail - The retail industry can explore integrating innovative technology to enhance the shopping experience.
2. Interior Design - The interior design industry can develop intuitive product navigation systems for customized storage solution showrooms.
3. Digital Agency - Digital agencies can collaborate with retailers to create high-tech retail stores that offer engaging experiences.
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