Michaels' Test and Learn Stores Include Art Hubs & Maker Spaces
Laura McQuarrie — September 9, 2020 — Business
References: michaels & businesswire
Michaels is introducing a pair of new arts and craft stores in Texas that are focused on offering interactive and immersive in-store experiences. As part of a larger strategy to reimagine the whole maker shopping experience, Michaels introduced new in-store layouts and concepts to existing locations.
The new concept stores are designed to offer inspiration and spark creativity, as well as offer plenty of opportunities for consumers to interact with products before making a purchase. There are in-store hubs for fine arts, kids, seasonal products and more, plus dedicated maker spaces where classes can be taken.
The new arts and crafts stores boast fresh concrete floors, new signage, lower fixtures and updated checkout systems with advanced technology to support shop and scan capabilities. While there's plenty to discover in-store, the updated locations also support curbside and delivery orders.
Image Credit: The Michaels Companies
The new concept stores are designed to offer inspiration and spark creativity, as well as offer plenty of opportunities for consumers to interact with products before making a purchase. There are in-store hubs for fine arts, kids, seasonal products and more, plus dedicated maker spaces where classes can be taken.
The new arts and crafts stores boast fresh concrete floors, new signage, lower fixtures and updated checkout systems with advanced technology to support shop and scan capabilities. While there's plenty to discover in-store, the updated locations also support curbside and delivery orders.
Image Credit: The Michaels Companies
Trend Themes
1. Interactive In-store Experiences - Opportunity for retailers to create immersive and engaging experiences for customers, encouraging them to spend more time in-store and build brand loyalty.
2. Maker Spaces - The rise of maker spaces within retail stores allows customers to participate in hands-on crafting activities, fostering a sense of community and creativity.
3. Advanced Checkout Systems - Implementing advanced technology in checkout systems can streamline the purchasing process and enhance the overall shopping experience for customers.
Industry Implications
1. Arts and Craft Retail - Arts and craft retailers can capitalize on the trend by transforming their stores into interactive spaces that offer unique experiences and foster creativity.
2. Education and Learning - The education industry can explore partnerships with arts and craft retailers to provide maker space classes and workshops, catering to individuals interested in hands-on learning experiences.
3. Retail Technology - Retail technology companies can develop innovative checkout systems that incorporate advanced features such as shop and scan capabilities, catering to the evolving needs of customers and retailers alike.
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