Marie Kondo's The Container Store Helps With Clutter
Ellen Smith — January 12, 2021 — Lifestyle
References: containerstore & hypebae
Marie Kondo's Konmari has released 'The Container Store' to help consumers stay organized. Last year, Marie Kondo brought the idea of only keeping items that "spark joy" to the mainstream, and consumers have not been able to get enough from the organizational expert.
Now, Kondo is back with a new innovation in the form of drawer organizers, containers and bins to help keep those hidden spaces tidy. The range arrives in a set of eight different boxes, each of which was designed to serve a specific purpose. Some of the boxes can organize in open spaces, providing a stylish place to keep office papers or linens. While others can fit into another drawer to help organize items like socks.
Image Credit: Axelle/Bauer-Griffin/Filmmagic
Now, Kondo is back with a new innovation in the form of drawer organizers, containers and bins to help keep those hidden spaces tidy. The range arrives in a set of eight different boxes, each of which was designed to serve a specific purpose. Some of the boxes can organize in open spaces, providing a stylish place to keep office papers or linens. While others can fit into another drawer to help organize items like socks.
Image Credit: Axelle/Bauer-Griffin/Filmmagic
Trend Themes
1. Collaborative Organization Products - There is a growing trend of collaborations between organizational experts and retailers to create new and innovative organization products for consumers.
2. Sustainable Organization Solutions - There is a trend towards more environmentally friendly organization solutions that can reduce waste and help consumers live a more sustainable lifestyle.
3. Digital Organization Tools - As more people move towards digital lifestyles, there is a growing demand for digital organization tools that can help people declutter and organize their digital spaces.
Industry Implications
1. Home Goods - The home goods industry can benefit from collaborating with organizational experts like Marie Kondo to create new and innovative organization solutions for consumers.
2. Retail - Retailers can capitalize on the trend of organizational collaborations by partnering with experts to create exclusive products that can attract new customers.
3. Technology - The digital organization trend presents opportunities for technology companies to create software and digital tools that can help people declutter and organize their digital spaces.
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