Studio FB Designs the New Frame Store in London
Amy Duong — October 28, 2023 — Art & Design
French interior design firm Studio FB works closely with the co-founder of fashion imprint Frame, Erik Torstensson to design the new Frame store located in London's Marylebone. The studio tells Dezeen, "The Californian universe with these modernist architectures with a free plan, skylights and the opening of spaces to the outside was our inspiration basis. We imagined this new concept design layout as open as possible, which can be compared to a gallery."
The idea is to create a seamless connection with the street that the store is on. To achieve this, the facade is redesigned by adding a curved component and a full-height glazed wall. Inside of the store, is designed to replicate the look of an art gallery.
Image Credit: Studio FB
The idea is to create a seamless connection with the street that the store is on. To achieve this, the facade is redesigned by adding a curved component and a full-height glazed wall. Inside of the store, is designed to replicate the look of an art gallery.
Image Credit: Studio FB
Trend Themes
1. Seamless Connection with Street - The trend of creating a seamless connection with the street in retail stores presents disruptive innovation opportunities for architects and designers to reimagine facades and incorporate full-height glazed walls.
2. Open Concept Design Layout - The trend of open concept design layouts in retail spaces presents disruptive innovation opportunities for interior designers to create spaces that resemble galleries and offer a unique shopping experience.
3. California-inspired Architectures - The trend of incorporating Californian-inspired modernist architectures in retail design presents disruptive innovation opportunities for architects to explore free plans, skylights, and the opening of spaces to the outside.
Industry Implications
1. Retail Architecture - The retail architecture industry can benefit from the trend of creating a seamless connection with the street, by reimagining facades and incorporating full-height glazed walls that blur the boundaries between the indoors and outdoors.
2. Interior Design - The interior design industry can utilize the trend of open concept design layouts in retail spaces, by creating gallery-like environments that enhance the shopping experience and engage customers in a unique way.
3. Fashion Retail - The fashion retail industry can embrace the trend of California-inspired architectures in store design, by incorporating modernist elements such as free plans, skylights, and open spaces to create visually appealing shopping destinations.
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