Une Femme Collaborates with Women Across the Supply Chain
Laura McQuarrie — March 9, 2020 — Lifestyle
References: unefemmewines & foodandwine
Une Femme is a new wine brand founded by Jen Pelka—who also founded San Francisco Champagne bar The Riddler—that's centered on celebrating women at all levels. The wine brand is named after women and works with women across the supply chain, including winemakers Gonet-Médeville and POE Wines and distributor Martine’s Wines. As Pelka told Food & Wine, "While there is still so much change needed in the wine world to reach gender parity, we believe that voting with your wallet matters."
As it stands, Une Femme makes two kinds of wines, The Juliette, which takes the form of a Premier Cru Champagne, and The Callie, a sparkling California rosé, both of which launched in early 2020.
In the future, there are more bottles to be released and Pelka already has her eyes on the community of women winemakers in Burgundy.
Image Credit: Une Femme
As it stands, Une Femme makes two kinds of wines, The Juliette, which takes the form of a Premier Cru Champagne, and The Callie, a sparkling California rosé, both of which launched in early 2020.
In the future, there are more bottles to be released and Pelka already has her eyes on the community of women winemakers in Burgundy.
Image Credit: Une Femme
Trend Themes
1. Celebrating Women at All Levels - The trend of wine brands centered on celebrating and empowering women at all levels of the supply chain, creating opportunities for collaboration and gender parity in the industry.
2. Voting with Your Wallet - The trend of consumers supporting brands that align with their values, such as gender equality, by making purchasing decisions based on the brand's commitment to empowering women.
3. Community of Women Winemakers - The trend of creating a community and network of women winemakers, providing opportunities for collaboration, knowledge-sharing, and further growth in the wine industry.
Industry Implications
1. Wine Industry - The wine industry can disrupt traditional gender roles and empower women by embracing the trend of celebrating women at all levels and supporting women-owned and operated wineries.
2. Hospitality Industry - Restaurants, bars, and hotels in the hospitality industry have the opportunity to support women-empowering wine brands by offering these products on their menus and showcasing the stories behind the wines to their patrons.
3. Distribution and Retail Industry - The distribution and retail industry can contribute to the empowerment of women in the wine industry by actively seeking out and providing a platform for women-owned and operated wineries, and featuring women-empowering wine brands in their stores and online platforms.
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