These Alden's Organic New Frozen Desserts Come in Five Options
Michael Hemsworth — March 1, 2022 — Marketing
References: aldensicecream & foodbev
These Alden's Organic new frozen desserts are being launched by the brand to provide consumers with a way to satiate cravings for sweet treats through the day and much more. The new products come in five options including dairy and dairy-free varieties that range from lighter to more indulgent to satiate different consumer preferences. The brand is also launching a gluten-free option to satisfy increased demand for those with intolerances to gluten.
Alden's SVP of Sales and Marketing Joelle Simmons commented on the Alden's Organic new frozen desserts saying, "Consumers are snacking more than ever, and they are reaching for portion-controlled novelties to satisfy cravings throughout the day. Our new novelties are a delicious way to add a moment of indulgence, joy or connection, and we have a variety of options that everyone can enjoy. The plant-based category is only continuing to grow, and we want to stay at the forefront. It is important to us to develop allergen-friendly products with true-to-flavour taste and texture that fill a need for consumers and stand out from the competition.”
Alden's SVP of Sales and Marketing Joelle Simmons commented on the Alden's Organic new frozen desserts saying, "Consumers are snacking more than ever, and they are reaching for portion-controlled novelties to satisfy cravings throughout the day. Our new novelties are a delicious way to add a moment of indulgence, joy or connection, and we have a variety of options that everyone can enjoy. The plant-based category is only continuing to grow, and we want to stay at the forefront. It is important to us to develop allergen-friendly products with true-to-flavour taste and texture that fill a need for consumers and stand out from the competition.”
Trend Themes
1. Indulgent Portion Control - Opportunity for brands to create portion-controlled products that provide a moment of indulgence while satisfying the consumer's craving throughout the day.
2. Diversifying with Allergen-friendly Options - Brands can cater to increased demand for allergen-friendly options by creating products that fill a need for consumers while staying true to flavor, texture, and quality.
3. Growing Demand for Plant-based Products - The plant-based category continues to grow, presenting an opportunity for brands to develop new products in this category that cater to different consumer preferences and stand out from the competition.
Industry Implications
1. Frozen Desserts - Brands in the frozen desserts industry can create innovative new products that tap into the trends of indulgent portion control, diversifying with allergen-friendly options, and growing demand for plant-based products.
2. Snack Foods - Companies in the snack food industry can explore the trend of portion control and create new products that satisfy consumer cravings throughout the day, while also catering to different dietary needs and preferences.
3. Gluten-free Products - Brands in the gluten-free industry can capitalize on the trend of diversifying with allergen-friendly options by creating new and innovative products that offer consumers true-to-flavor taste and texture, and cater to different dietary needs.
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