These New Alden’s Organic Ice Creams are Limited-Edition
Michael Hemsworth — July 25, 2020 — Marketing
References: aldensicecream & foodbev
These new Alden’s Organic ice cream products have been unveiled by the brand as a limited-edition range of options for consumers to pick up this fall as a way to satisfy their craving for a chilled treat. The ice cream flavors will include Pumpkin Cheesecake and Peppermint Twist, which will both come in sqround tubs as well as novelty bars. The Pumpkin Cheesecake is a pumpkin ice cream with a swirl of cheesecake, while the Peppermint Twist is a peppermint bark ice cream with peppermint candy pieces throughout.
President and CEO Eric Eddings spoke on the new Alden’s Organic ice cream products saying, "Novelties have become a core part of the Alden’s business and it’s rare to find seasonal varieties. While our sqrounds are perfect for sharing, we also wanted to create crave-worthy snackable options that we knew would stand out on shelf.”
President and CEO Eric Eddings spoke on the new Alden’s Organic ice cream products saying, "Novelties have become a core part of the Alden’s business and it’s rare to find seasonal varieties. While our sqrounds are perfect for sharing, we also wanted to create crave-worthy snackable options that we knew would stand out on shelf.”
Trend Themes
1. Limited-edition Ice Cream - Limited-edition ice cream flavors offer an opportunity for brands to create buzz and generate excitement among consumers.
2. Novelty Ice Cream Bars - The popularity of novelty ice cream bars presents a disruptive innovation opportunity for brands to attract consumers with unique and eye-catching ice cream products.
3. Seasonal Ice Cream Varieties - The introduction of seasonal ice cream varieties allows brands to cater to consumer preferences and tap into the holiday and seasonal market.
Industry Implications
1. Ice Cream Manufacturing - Ice cream manufacturers can capitalize on the trend of limited-edition flavors by constantly innovating and offering new and exciting options to consumers.
2. Frozen Dessert Retail - Frozen dessert retailers can benefit from the demand for novelty ice cream bars by stocking a variety of unique and visually appealing products to attract customers.
3. Food and Beverage Packaging - The increasing popularity of seasonal ice cream varieties presents an opportunity for food and beverage packaging companies to develop packaging designs that reflect the seasonal flavors and create a shelf presence.
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