Alden’s Organic Has Announced Three New Ice Cream Flavors
Michael Hemsworth — February 21, 2020 — Marketing
References: aldensicecream & foodbev
A new series of ice cream flavors have been announced by Alden’s Organic to help satisfy consumer demand and expand the existing range to help draw in curious shoppers. The flavors include the new Peachy Keen Twist, Ooey Gooey Brownie and Old Fashioned Vanilla, which come in 14 ounce pints for the two former and a 48 ounce tub for the latter, respectively. The products are all focused on delivering exceptional flavor and the perfect serving size to help accommodate the changing preferences of consumers.
CEO of Alden’s Organic Eric Eddings spoke on the new ice cream products saying, "Peach has proven to be popular year-round and our fans have been asking for a brownie flavor for years. We are proud to go all in on these new products that deliver delicious true-to-flavor taste that Alden’s Organic is known for. Consumers are looking for flavor variety in a personal indulgence size that allows them to try several at a time. We are responding to consumer demand for this line by expanding it. Consumers are passionate about vanilla and our vanilla bean and French vanilla are top sellers. Our new old fashioned vanilla will provide a third classic option that is crafted for everything from ice cream recipes to milkshakes.”
CEO of Alden’s Organic Eric Eddings spoke on the new ice cream products saying, "Peach has proven to be popular year-round and our fans have been asking for a brownie flavor for years. We are proud to go all in on these new products that deliver delicious true-to-flavor taste that Alden’s Organic is known for. Consumers are looking for flavor variety in a personal indulgence size that allows them to try several at a time. We are responding to consumer demand for this line by expanding it. Consumers are passionate about vanilla and our vanilla bean and French vanilla are top sellers. Our new old fashioned vanilla will provide a third classic option that is crafted for everything from ice cream recipes to milkshakes.”
Trend Themes
1. Increased Flavor Variety - Expanding ice cream flavors to accommodate changing consumer preferences presents an opportunity for brands to meet the demand for diverse taste experiences.
2. Personal Indulgence Sizes - Creating smaller serving sizes allows consumers to try multiple flavors at once, tapping into their desire for variety and exploration.
3. Crafted Ice Cream Classics - Introducing a new classic vanilla flavor presents an opportunity for innovation in ice cream recipes and milkshake offerings.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore new flavor combinations and personal-sized packaging options to keep up with consumer demands.
2. Desserts - In the desserts industry, there is potential for creating unique and indulgent ice cream flavor combinations that cater to consumer preferences.
3. Retail - Retailers can capitalize on the trend of personalized ice cream experiences by offering a variety of flavors and sizes to attract and retain customers.
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