New Forest Ice Cream Has Launched Three New Products for Summer
Michael Hemsworth — July 24, 2019 — Lifestyle
References: newforesticecreamltd & talkingretail
Three new individually wrapped frozen desserts have been launched by New Forest Ice Cream to offer consumers a different product option to enjoy this summer.
The new products includes the Double Bubble bubble-gum flavor ice lolly, Salted Caramel Cone and the Twisted Trio lolly, which are priced at £1.40, £1.60 and £1.40, respectively. The Salted Caramel Cone seeks to satisfy the increased consumer demand for artisan-inspired flavor varieties, which the Double Bubble bubble-gum flavored lolly targets younger consumers.
Director of New Forest Ice Cream Christina Veal spoke on the new lineup of products saying, "With summer in full swing, we have launched three new additions into our impulse range to ensure retailers and operators can meet the demands of all consumers searching for a refreshing treat. Impulse sales have continued to perform strongly across both the retail and foodservice sectors due to their convenience and suitability for all members of the family to consume on the go, so it is important to update offerings with some exciting new products year on year.”
The new products includes the Double Bubble bubble-gum flavor ice lolly, Salted Caramel Cone and the Twisted Trio lolly, which are priced at £1.40, £1.60 and £1.40, respectively. The Salted Caramel Cone seeks to satisfy the increased consumer demand for artisan-inspired flavor varieties, which the Double Bubble bubble-gum flavored lolly targets younger consumers.
Director of New Forest Ice Cream Christina Veal spoke on the new lineup of products saying, "With summer in full swing, we have launched three new additions into our impulse range to ensure retailers and operators can meet the demands of all consumers searching for a refreshing treat. Impulse sales have continued to perform strongly across both the retail and foodservice sectors due to their convenience and suitability for all members of the family to consume on the go, so it is important to update offerings with some exciting new products year on year.”
Trend Themes
1. Artisan-inspired Frozen Treats - The popularity of artisan-inspired frozen treats presents an opportunity for businesses to create unique and experimental flavors and cater to evolving consumer tastes and preferences.
2. Individually Wrapped Frozen Desserts - Offering individually wrapped frozen desserts allows for greater convenience, accessibility, and portability for consumers on-the-go, creating potential opportunities for companies to tap into this trend and meet consumer demand.
3. Innovative Ice Lolly Flavors - Innovating with unique and playful ice lolly flavors, such as the Double Bubble bubble-gum flavor, can capture the attention and interest of younger consumers, and differentiate a company's product lineup from competitors.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of the growing demand for artisan-inspired frozen treats, as well as the convenience of individually wrapped frozen desserts and the appeal of innovative ice lolly flavors to attract and retain customers.
2. Retail - Retailers can benefit from offering a variety of individually-wrapped frozen desserts near check-out areas, as these products are popular for their convenience, accessibility, and impulse purchase appeal, potentially leading to increased sales and customer satisfaction.
3. Foodservice - The foodservice industry can leverage the trend of artisan-inspired frozen treats and innovative ice lolly flavors by incorporating them into their dessert menu offerings, catering to evolving consumer tastes and preferences, and potentially increasing revenue and customer loyalty.
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