Ben & Jerry's Chewy Gooey Cookie Has a Milk Chocolate and Coconut Base
Michael Hemsworth — February 24, 2022 — Marketing
The Ben & Jerry's Chewy Gooey Cookie ice cream is being launched by the Unilever-owned brand to provide consumers with a way to enjoy some of their favorite flavors and textures in a new way. The ice cream is crafted with a base of milk chocolate ice cream along with coconut ice cream for a hybrid flavor profile that is paired with fudge flake, caramel swirls and shortbread cookie pieces. The ice cream will be launching in the US market in Q1 of 2022 at a price point between $4.99 and $5.49.
Ben & Jerry's Flavor Guru Craig Koskiniemi led the creation of the new Ben & Jerry's Chewy Gooey Cookie ice cream and commented saying, "[Chewy Gooey Cookie] has a perfect balance of milk chocolate and coconut as a base, the caramel swirl for sweetness and a great cookie crunch for texture."
Ben & Jerry's Flavor Guru Craig Koskiniemi led the creation of the new Ben & Jerry's Chewy Gooey Cookie ice cream and commented saying, "[Chewy Gooey Cookie] has a perfect balance of milk chocolate and coconut as a base, the caramel swirl for sweetness and a great cookie crunch for texture."
Trend Themes
1. Hybrid Formula Foods - Companies can explore creating unique hybrid food products, combining different flavor profiles to create an entirely new product for consumers.
2. Texture-based Innovation - Opportunities to innovate in the food industry include exploring unique textures and combinations to enhance the overall taste experience.
3. Niche Flavor Profiles - By catering to specific tastes, companies can create a unique selling point for their products and gain a following in the market.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore new flavor combinations and textures to create unique product offerings for consumers.
2. Packaged Foods - Packaged food companies can innovate by creating hybrid formula products, combining different food types and flavors to cater to consumer preference.
3. Ice Cream Industry - The ice cream industry has the opportunity to innovate by exploring unique flavor profiles and combinations, offering a variety of options for consumers.
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