Peroni Collaborated on a Uniquely Flavored Gelato for Beer Day
Laura McQuarrie — August 14, 2020 — Lifestyle
References: peroniitaly & adweek
For International Beer Day, Italian beer brand Peroni joined forces with Il Laboratorio del Gelato to create a free beer-flavored gelato. At two Manhattan Il Laboratorio locations, the uniquely refreshing treat was made available to share a crisp taste of Peroni beer and fresh lemon juice. Naturally, the Peroni Gelato sold out quickly and Il Laboratorio del Gelato offered up a fresh new batch for online ordering nationwide.
The collaboration was a natural one, because both brands have a strong connection to Italy, and traditional Italian methods of making ice cream were involved in bringing the Peroni Gelato to fruition. As such, the treat is said to be "a crisp and refreshing, quintessentially Italian treat perfect for summer."
Image Credit: Peroni
The collaboration was a natural one, because both brands have a strong connection to Italy, and traditional Italian methods of making ice cream were involved in bringing the Peroni Gelato to fruition. As such, the treat is said to be "a crisp and refreshing, quintessentially Italian treat perfect for summer."
Image Credit: Peroni
Trend Themes
1. Beer-flavored Desserts - Innovative dessert flavors that incorporate beer are gaining popularity among consumers.
2. Alcohol-based Ice Cream - The use of alcoholic beverages to make ice cream flavors is becoming a trendy and unique option for consumers.
3. Food and Beverage Collaborations - Collaborations between food and beverage brands are a great opportunity to introduce new and unique flavors to the market.
Industry Implications
1. Food and Beverage - Innovative dessert flavors that incorporate alcohol can create new opportunities for ice cream companies.
2. Restaurant and Hospitality - Restaurants and eateries can incorporate alcohol-infused desserts into their menu offerings to provide unique dining experiences to customers.
3. Alcohol and Beverage - Collaborations between beverage brands and ice cream makers create a unique opportunity to offer products that cater to consumers with a taste for alcohol-based treats.
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