Ben & Jerry's Dublin Mudslide is Arriving with a New Formula
Michael Hemsworth — March 18, 2022 — Marketing
References: benjerry & drugstorenews
The Ben & Jerry's Dublin Mudslide ice cream is being revived by the brand with a new recipe to offer consumers a way to indulge their craving for creamy cocktail-inspire flavors. The frozen treat is crafted with an Irish cream ice cream that is packed with white chocolate chip cookies and swirls of coffee fudge along with a new spirit that is achieved using whey. The Wheyward Spirit is described as being a hybrid between a sake and soda that emphasizes sustainability thanks to its sourcing from local dairy farms.
Founder and CEO of Wheyward Spirit spoke on the new Ben & Jerry's Dublin Mudslide ice cream collaboration saying, "Aside from being uniquely delicious, using excess whey as the base for our spirit helps us prevent food waste and creates a more sustainable model of spirit production. I am thrilled to partner with Ben & Jerry’s to bring back a fan favorite with the same taste and less waste, using our signature spirit.”
Founder and CEO of Wheyward Spirit spoke on the new Ben & Jerry's Dublin Mudslide ice cream collaboration saying, "Aside from being uniquely delicious, using excess whey as the base for our spirit helps us prevent food waste and creates a more sustainable model of spirit production. I am thrilled to partner with Ben & Jerry’s to bring back a fan favorite with the same taste and less waste, using our signature spirit.”
Trend Themes
1. Sustainable Spirit Production - Using excess whey as a base for spirits and collaborating with companies to prevent food waste creates a more sustainable model of spirit production.
2. Boozy Desserts - Creating dessert flavors inspired by cocktails allows for indulgence in a unique and playful way.
3. Local Sourcing - Sourcing ingredients from local dairy farms promotes sustainability and supports the local economy.
Industry Implications
1. Alcohol Industry - Collaborating with sustainable spirit producers can lead to unique and eco-friendly product offerings.
2. Dessert Industry - Incorporating alcohol flavors into desserts can attract consumers who are looking for a unique and playful dessert experience.
3. Dairy Industry - Sourcing dairy from local farms and highlighting sustainability initiatives can attract consumers who are looking for eco-conscious and local options.
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