The Starbucks Mixes Range Includes Two Options
Michael Hemsworth — February 10, 2021 — Marketing
References: starbucks & talkingretail
The Starbucks Mixes range is a new lineup of coffee products from the brand for the UK market that are focused on helping consumers create a cafe-quality experience from the comfort of home. The product range consists of two options to choose from including Caramel Latte and Latte, which both feature an instant recipe that only needs to be paired with hot water to be prepared. The products address the continued increase in time consumers are spending at home and the fewer trips they're taking to physical storefronts to pick up their daily cup of coffee.
The Starbucks Mixes range is being launched at Bestway, Booker and Unitas locations at a price point of £2.69 per box, which each contains five servings.
The Starbucks Mixes range is being launched at Bestway, Booker and Unitas locations at a price point of £2.69 per box, which each contains five servings.
Trend Themes
1. At-home Coffee Products - The trend of at-home coffee products indicates a demand for enhanced coffee experience while at home, presenting an opportunity for disruptive innovations in the coffee industry with premium coffee blends, packaging, and brewing tools.
2. Instant Coffee Mixes - The rise of instant coffee mixes presents opportunities for companies to innovate with different flavor combinations and unique packaging designs to cater to the growing demand for convenient, high-quality coffee products.
3. Retail Partnerships for Coffee Products - The trend of partnering with retail stores to sell coffee products allows for greater accessibility and convenience to consumers, creating an opportunity for disruptive innovations in retail marketing strategies.
Industry Implications
1. Coffee Products Retail Industry - The coffee products retail industry has the opportunity to innovate with convenience in packaging, faster delivery methods, and expanded product lines to cater to the growing demand for at-home coffee products.
2. Food and Beverage Industry - The food and beverage industry has the chance to innovate with premium coffee blends, creative flavors, and sustainable packaging in response to the trend of at-home coffee products.
3. Consumer Goods Industry - The consumer goods industry can capitalize on the trend of retail partnerships by exploring new ways to market and sell coffee products, such as creating pop-up coffee shops or offering exclusive products to specific retailers.
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