Starbucks' Christmas Drinks Arrive with Old and New Options
Ellen Smith — October 30, 2020 — Lifestyle
Starbucks' Christmas drinks have finally arrived, boasting multiple fan-favorite flavors to help consumers warm up this holiday season. The new festive menu is giving consumers something to look forward to as temperatures start to drop and more time spent indoors is anticipated.
The offerings feature some old and some new, prompting caffeine lovers to stick with a trusted favorite to switch to a new flavor profile. The new items include: The Toffee Nut Latte, Gingerbread Latte and Eggnog Latte, as well as the latest addition, Truffle Deluxe Hot Chocolate. To make matters even more exciting, vegan consumers can enjoy these confections with vegan whipped cream on top. The drinks are only available until November 4th.
Image Credit: Starbucks
The offerings feature some old and some new, prompting caffeine lovers to stick with a trusted favorite to switch to a new flavor profile. The new items include: The Toffee Nut Latte, Gingerbread Latte and Eggnog Latte, as well as the latest addition, Truffle Deluxe Hot Chocolate. To make matters even more exciting, vegan consumers can enjoy these confections with vegan whipped cream on top. The drinks are only available until November 4th.
Image Credit: Starbucks
Trend Themes
1. Festive Holiday Drinks - Opportunity for companies to create new and innovative seasonal beverage options to attract consumers during the holiday season.
2. Vegan-friendly Options - Potential for businesses to develop more plant-based alternatives to cater to the growing demand from vegan consumers for festive drinks.
3. Limited-time Offerings - Strategy for companies to create a sense of urgency and exclusivity by offering seasonal drinks for a limited period, driving customer engagement and sales.
Industry Implications
1. Coffee and Beverage Industry - Opportunity for coffee shops and beverage companies to create and promote festive drink offerings, appealing to customer preferences during the holiday season.
2. Plant-based Food Industry - Opportunity for vegan food companies to expand their product range and tap into the holiday beverage market by developing vegan-friendly options for festive drinks.
3. Hospitality Industry - Opportunity for hotels, cafes, and restaurants to incorporate festive drink menus as part of their offerings, attracting customers looking for a seasonal experience.
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