The New Plant-Based Nestlé Milo Powder is Made with Soy and Oats
Michael Hemsworth — March 15, 2020 — Marketing
The popular Nestlé Milo malt beverage powder has now been announced by the brand in a plant-based option to help offer consumers a dairy-free alternative to pick up. The plant-based Milo powders are the same as the original, but are formulated with soy and oats instead of milk powder. The product is also reported to contain less sugar than the original along with the familiar combination of vitamins and minerals to help support energy release.
The new plant-based Nestlé Milo was addressed by Head of the Dairy Unit at Nestlé Trevor Clayton who said, "People are looking to vary their diets with more plant-based options, including to lower their environmental footprint and for health reasons. We already have some great plant-based products and are now adding one of our biggest global brands with Milo. We’re continuing to make good on our promise to offer consumers food that is right for them and right for the planet.”
The new plant-based Nestlé Milo was addressed by Head of the Dairy Unit at Nestlé Trevor Clayton who said, "People are looking to vary their diets with more plant-based options, including to lower their environmental footprint and for health reasons. We already have some great plant-based products and are now adding one of our biggest global brands with Milo. We’re continuing to make good on our promise to offer consumers food that is right for them and right for the planet.”
Trend Themes
1. Plant-based Beverages - Increased demand for plant-based beverages is driving innovation in the food and beverage industry, creating opportunities for brands to offer dairy-free options.
2. Lower Sugar Formulations - Formulating products with less sugar is a growing trend as consumers seek healthier options, creating opportunities for brands to reformulate existing products.
3. Vegan Nutrition - The trend towards veganism is driving innovation in the development of vegan-friendly products, creating opportunities for brands to offer nutrient-rich alternatives to traditional products.
Industry Implications
1. Food and Beverage - The food and beverage industry is being disrupted by the growing demand for plant-based and healthier options, creating opportunities for brands to innovate and meet changing consumer needs.
2. Plant-based Food - The market for plant-based food is growing, offering opportunities for brands to develop new and innovative products that cater to consumer demand for more sustainable and plant-based options.
3. Vegan Products - The development of vegan-friendly products is a growing trend across multiple industries, creating opportunities for brands to offer innovative solutions that cater to a growing demographic of vegan consumers.
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