These Baked by Rich’s Cookies are Made with Nestlé
Michael Hemsworth — March 11, 2023 — Lifestyle
References: richs & talkingretail
These Baked by Rich’s cookies are being launched as a series of sweet treats for helping retailers to provide shopper with a series of delicious indulgences with familiar ingredients.
The cookies were created in partnership with Nestlé Professional and come as a thaw and serve option for retailers to provide to shoppers. The cookies come in several varieties that make use of Nestlé-branded candies for their toppings including Aero Bubbles Peppermint, Quality Street Matchmakers Zingy Orange and Little Rolo. Priced at £2.29 for a bag of four cookies, the product only needs to be defrosted to be served and has a five-day shelf life.
Sals, Marketing & R&D Director John Want spoke on the new Baked by Rich’s cookies saying, "This straightforward solution to selling freshly baked goods also helps businesses to mitigate waste; retailers only need to defrost what they know will sell each day. Sites with an in-store bakery can also save on energy costs as the thaw and serve concept doesn’t require use of the oven."
The cookies were created in partnership with Nestlé Professional and come as a thaw and serve option for retailers to provide to shoppers. The cookies come in several varieties that make use of Nestlé-branded candies for their toppings including Aero Bubbles Peppermint, Quality Street Matchmakers Zingy Orange and Little Rolo. Priced at £2.29 for a bag of four cookies, the product only needs to be defrosted to be served and has a five-day shelf life.
Sals, Marketing & R&D Director John Want spoke on the new Baked by Rich’s cookies saying, "This straightforward solution to selling freshly baked goods also helps businesses to mitigate waste; retailers only need to defrost what they know will sell each day. Sites with an in-store bakery can also save on energy costs as the thaw and serve concept doesn’t require use of the oven."
Trend Themes
1. Candy-inspired Baked Goods - There is an opportunity for bakeries and food manufacturers to create baked goods that feature candy-inspired toppings and flavors.
2. Thaw-and-serve Baked Goods - Retailers and food manufacturers can look into creating more thaw-and-serve baked goods to reduce waste and lower energy costs.
3. Branded Ingredient Collaborations - Collaborations between food manufacturers can lead to new, innovative products that incorporate well-known food brands in unique ways.
Industry Implications
1. Bakery - Bakeries can create candy-inspired baked goods to offer customers a unique treat that stands out from traditional baked goods.
2. Food Manufacturing - Food manufacturers can collaborate with other popular brands to create innovative products and increase brand recognition.
3. Retail - Retailers can offer thaw-and-serve baked goods to reduce waste and save on energy costs while still providing fresh-baked options for customers.
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