The Nestlé Milkybar Cookies & Cream Bar will be Priced at Just £1
Michael Hemsworth — September 23, 2020 — Marketing
The Nestlé Milkybar Cookies & Cream bar is one of the latest offerings from the brand that will provide consumers with a tasty treat that they are encouraged to share with friends and/or family alike. The candy bar has a smooth, creamy texture that is achieved with white chocolate paired with crunchy cookie pieces in the mix. The bar will be available for sale starting in the coming weeks at a price point of just £1 to make it well-suited for cost-conscious consumers.
Assistant Brand Manager for Milkybar Molly Slater-Davison spoke on the new Nestlé Milkybar Cookies & Cream bar saying, "Cookies and cream is a classic combination for a reason, and we believe our delicious white chocolate makes it unbeatable. We are always looking for new ways to innovate and delight fans, and we hope they love this new sharing block as much as we do.”
Assistant Brand Manager for Milkybar Molly Slater-Davison spoke on the new Nestlé Milkybar Cookies & Cream bar saying, "Cookies and cream is a classic combination for a reason, and we believe our delicious white chocolate makes it unbeatable. We are always looking for new ways to innovate and delight fans, and we hope they love this new sharing block as much as we do.”
Trend Themes
1. Sharing-friendly Candy - Opportunity for candy brands to create more sharing-friendly products that encourage socializing and group consumption.
2. Innovative Flavor Combinations - The success of the Nestlé Milkybar Cookies & Cream bar highlights the potential for other brands to experiment with unique and delicious flavor pairings.
3. Affordable Treats - There is a market for affordable candy bars that offer great taste and quality, providing an opportunity for cost-conscious consumers to indulge without breaking the bank.
Industry Implications
1. Confectionery - The confectionery industry can leverage the trend towards sharing-friendly candy bars to create new products that cater to social occasions and encourage group consumption.
2. Food and Beverage - Innovative flavor combinations, like the cookies and cream pairing in the Nestlé Milkybar, can be explored by the food and beverage industry to create exciting new offerings and stand out in the market.
3. Consumer Goods - The demand for affordable treats presents an opportunity for the consumer goods industry to develop cost-effective candy bars that provide value to price-conscious consumers.
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