The Nestlé Munchies Sharing Bar Offers Impressive Value
Michael Hemsworth — September 8, 2022 — Marketing
The Nestlé Munchies sharing bar is the first product of its kind from the brand for consumers to pick up when on the hunt for sweet treats that maximize value. The bar is arriving in the UK where it features an 87-gram serving size and is priced at just £1 to make it a great option to enjoy with a friend or to break off in portions to eat slowly. The bar boasts a blend of caramel with crispy biscuits in the mix, which is encased in a milk chocolate shell to give it a gooey yet crispy texture.
Brand Manager Amy Kendall commented on the Nestlé Munchies sharing bar saying, "Munchies is one of the most popular sharing bags we sell here at Nestlé Confectionery. That’s why we are especially excited to introduce our latest innovation – a brand new sharing bar."
Brand Manager Amy Kendall commented on the Nestlé Munchies sharing bar saying, "Munchies is one of the most popular sharing bags we sell here at Nestlé Confectionery. That’s why we are especially excited to introduce our latest innovation – a brand new sharing bar."
Trend Themes
1. Value-priced Candy Bars - Value-priced candy bars, like Nestlé's Munchies, are becoming more popular among cost-conscious consumers.
2. Sharing-size Candy - Candy bars being produced in sharing-sizes are becoming more popular as consumers seek to share treats with friends and loved ones.
3. Textured Chocolate Bars - Chocolate bars with unique textural combinations, like Nestlé's Munchies which features a blend of crispy biscuits and gooey caramel, are becoming more popular among consumers seeking new taste experiences.
Industry Implications
1. Confectionery Manufacturing - Confectionery manufacturers should consider producing value-priced, sharing-size snacks with unique textural combinations to entice cost-conscious consumers.
2. Retail Chain Stores - Retail chain stores have an opportunity to offer their customers innovative, value-priced candy bars that can be shared with friends or loved ones.
3. Online Candy Retailers - Online candy retailers have an opportunity to showcase and sell unique, texturally innovative candy bars to a global customer base.
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