These Rich’s Cookies were Created with Nestlé
Michael Hemsworth — June 21, 2022 — Marketing
References: nestle & talkingretail
These Rich’s cookies are a range of thaw-and-serve baked goods arriving for retailers who don't have space for a bakery to stock.
The cookies come in three flavors created in collaboration with Nestlé including Little Rolo, Aero Peppermint and Matchmakers Zingy Orange. The cookies leverage the recognizable branding and flavors of Nestlé to help make them an easy purchase for shoppers. The cookies come with four in each bag and will be launching in the UK starting in August with a suggested price point of £2.29 per bag.
Rich's Sales, Marketing and Research and Development Director John Want commented on the Rich’s cookies saying, "With more of us out and about in 2022, there’s a real opportunity to make the most out of the food-to-go sector.”
The cookies come in three flavors created in collaboration with Nestlé including Little Rolo, Aero Peppermint and Matchmakers Zingy Orange. The cookies leverage the recognizable branding and flavors of Nestlé to help make them an easy purchase for shoppers. The cookies come with four in each bag and will be launching in the UK starting in August with a suggested price point of £2.29 per bag.
Rich's Sales, Marketing and Research and Development Director John Want commented on the Rich’s cookies saying, "With more of us out and about in 2022, there’s a real opportunity to make the most out of the food-to-go sector.”
Trend Themes
1. Food-to-go Products - Retailers can create a new revenue stream by offering convenient and easy-to-carry food-to-go products like Rich's cookies.
2. Collaboration with Larger Brands - Small businesses can leverage recognizable branding and flavors of larger brands like Nestlé to increase product appeal and sales, as demonstrated by the Rich's cookies.
3. Thaw-and-serve Technology - Thaw-and-serve technology allows retailers to offer fresh-baked goods to customers without the need for expensive equipment and staff, creating an opportunity for cost-effective and scalable growth.
Industry Implications
1. Food Retail - Food retailers can tap into the growing demand for convenient and easy-to-carry food-to-go products like Rich's cookies to increase sales and customer loyalty.
2. Manufacturing - Manufacturers can partner with larger brands like Nestlé to create innovative products and leverage their brand recognition to increase sales and market share.
3. Technology - Companies that specialize in thaw-and-serve technology can offer innovative solutions to retailers who want to offer fresh-baked goods without expensive equipment and staff, helping to drive scalable and cost-effective growth.
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