Nescafé Gold Has Micrograins 10 Times Finer Than Regular Ground Coffee
Laura McQuarrie — March 21, 2018 — Lifestyle
References: nestle & projectnosh
Nescafé recently relaunched Nescafé Gold with a new formula and package that aims to provide consumers with a full-flavored, aromatic drinking experience. The new blend includes micrograins of Arabica coffee that are 10 times finer than regular ground coffee, which help to create an enhanced taste, aroma and smooth texture for the product.
As part of the reinvented range, Nescafé unveiled decaf, barista-style and fair trade, organic versions to appeal to the conscious coffee consumer who appreciates investing in a premium cup of instant coffee that also prioritizes convenience.
The newly designed packaging for the soluble coffee product boasts an upscale look, complete with a brushed champagne gold lid and a slender, elegant container shape. The refreshed Nescafé Gold range will first be introduced to the UK before it makes its way across Europe and the rest of the world.
As part of the reinvented range, Nescafé unveiled decaf, barista-style and fair trade, organic versions to appeal to the conscious coffee consumer who appreciates investing in a premium cup of instant coffee that also prioritizes convenience.
The newly designed packaging for the soluble coffee product boasts an upscale look, complete with a brushed champagne gold lid and a slender, elegant container shape. The refreshed Nescafé Gold range will first be introduced to the UK before it makes its way across Europe and the rest of the world.
Trend Themes
1. Enhanced Taste, Aroma, and Texture - The use of micrograins in instant coffee formulas presents an opportunity for other coffee brands to create products with enhanced taste, aroma, and texture.
2. Appealing to Conscious Consumers - The introduction of decaf, barista-style, and fair trade, organic versions of instant coffee is a disruptive innovation opportunity, as it caters to the growing demand for sustainably sourced and ethically produced coffee.
3. Upscale Packaging - The design of upscale packaging for instant coffee can disrupt the industry by creating a premium and luxurious image for the product.
Industry Implications
1. Coffee Industry - The coffee industry can capitalize on the trend of ultra-fine instant coffees by developing their own versions that offer an enhanced drinking experience.
2. Convenience Food Industry - The convenience food industry can tap into the demand for upscale instant coffee products by creating their own premium brands with gourmet flavors and packaging.
3. Sustainable Food Industry - The sustainable food industry can seize the opportunity presented by the demand for fair trade, organic versions of instant coffee by introducing their own sustainable and ethically sourced coffee products.
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