These Beers Pay Tribute to San Diego's 'North Park' Area
Rahul Kalvapalle — April 13, 2023 — Lifestyle
References: original40brewing & msn
The Original 40 Brewing Company is known as a go-to for anyone looking for delicious craft brewers in the North Park neighborhood of San Diego, which is precisely why the award-winning brewery has taken the laudable step of paying tribute to its surroundings with the launch of a pair of kolsch beers that well and truly celebrate the local area.
These new kolsch beers comprise the University Ave Kolsch and the University Ave Raspberry Kolsch, both of which come in at 4.8 percent ABV and are available for purchase in four-packs of 16-ounce cans. The conventional kolsch beer makes use of German Bohemian Pilsner Malt to create a beer that is reminiscent of classic German offerings. Meanwhile, the Raspberry Kolsch features the addition of pure raspberries rather than artificial flavorings, giving it a deliciously fruity character.
Image Credit: Original 40 Brewing Company
These new kolsch beers comprise the University Ave Kolsch and the University Ave Raspberry Kolsch, both of which come in at 4.8 percent ABV and are available for purchase in four-packs of 16-ounce cans. The conventional kolsch beer makes use of German Bohemian Pilsner Malt to create a beer that is reminiscent of classic German offerings. Meanwhile, the Raspberry Kolsch features the addition of pure raspberries rather than artificial flavorings, giving it a deliciously fruity character.
Image Credit: Original 40 Brewing Company
Trend Themes
1. Neighborhood-inspired Beers - The trend of creating locally inspired craft beers that celebrate the history and culture of the surrounding area opens up opportunities for hyperlocal branding and marketing.
2. Fruit-infused Kolsch - The trend of fruit-infused kolsch beers gives brewers opportunities to experiment with unique flavors and ingredients to appeal to a wider audience beyond traditional beer drinkers.
3. Sustainably-sourced Ingredients - The trend of using pure, sustainably-sourced ingredients for craft beers provides opportunities for breweries to appeal to eco-conscious consumers and support local farmers and suppliers.
Industry Implications
1. Craft Beer Industry - The craft beer industry can benefit from the trend of creating neighborhood-inspired beers and fruit-infused kolsch, by diversifying their product offering and appealing to different audiences and tastes.
2. Tourism Industry - The tourism industry can leverage the trend of neighborhood-inspired beers to drive foot traffic to local breweries and highlight the unique character and culture of the surrounding area.
3. Agriculture Industry - The agriculture industry can benefit from the trend of sustainably sourcing ingredients for craft beer, by providing locally grown and sourced produce to breweries and supporting the local economy and environment.
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