Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

Forestry Protection Installation

Clean the Sky - Positive Eco Trends & Breakthroughs

Carlo Ratti's Natural Capital Illustrates the Vital Role of Trees

— August 5, 2021 — Eco
Designer Carlo Ratti and energy company Eni have designed an installation that demonstrates plants' vital role in producing oxygen. The installation is entitled 'Natural Capital' and will be exhibited at Milan Design Week 2021.

The installation will be located inside Milan's botanical gardens to create a connection between art and nature. The design will be one of the largest data visualizations ever produced and show how much CO2 each tree stores. In addition, the installation will promote forestry protection by exhibiting how much oxygen each tree produces and highlight to its audiences how detrimental deforestation is. The installation will span over 500 square meters of the garden and feature a series of floating bubbles - each bubble size will reflect the amount of oxygen each plant produces.

The installation takes part in INTERNI's 'Creative Connections' exhibition from September 4 to 12.

Photo Credits: designboom, carloratti

Image Credit: Carlo Ratti Associati
Trend Themes
1. Forestry Protection - Creating installations focused on forestry protection can educate people on the importance of preserving trees and encourage sustainable practices for businesses and individuals
2. Data Visualization - Designing installations using data visualization can create engaging and educational experiences for audiences that promote awareness and behavior change
3. Art-nature Connection - Exploring the connection between art and nature can lead to unique and innovative design solutions that promote environmental consciousness and sustainability
Industry Implications
1. Environmental Conservation - Developing creative installations and campaigns for environmental conservation promotes awareness and sustainable practices, while also providing opportunities within the field of art and design
2. Event Planning and Production - Producing interactive installations for events like Milan Design Week that promote environmental conservation can catalyze change and inspire innovative experiences in event planning and production
3. Data Analytics and Visualization - Developing data visualizations and methods for accurately measuring and displaying environmental data can create opportunities in the fields of data analytics and visualization for promoting environmental consciousness and sustainability
3.1
Score
Popularity
Activity
Freshness