Allbirds' Plant Pacer Features 100% Plastic-Free Plant Leather
Laura McQuarrie — September 13, 2022 — Fashion
References: allbirds & fashionunited.uk
Allbirds' Plant Pacer is a plant-powered footwear design that makes the most of 100% plastic-free plant leather made from all-natural materials like rubber and plant oils. This first plant-based leather sneaker from Allbirds shares what the sustainable footwear brand says is a "truly sustainable alternative leather."
The sneakers were made possible thanks to a plant leather upper called Mirum that was created in partnership with material innovation company Natural Fiber Welding. Mirum stands out from other leather-like materials for being completely free from plastic, plus it's entirely vegan and only contains natural materials like rubber, plant oils and agricultural by-products, such as rice hulls and citrus peels. Additionally, Mirum has a carbon footprint that's 88% lower than traditional bovine leathers and 75% lower than pleather.
The sneakers were made possible thanks to a plant leather upper called Mirum that was created in partnership with material innovation company Natural Fiber Welding. Mirum stands out from other leather-like materials for being completely free from plastic, plus it's entirely vegan and only contains natural materials like rubber, plant oils and agricultural by-products, such as rice hulls and citrus peels. Additionally, Mirum has a carbon footprint that's 88% lower than traditional bovine leathers and 75% lower than pleather.
Trend Themes
1. Plant Leather - The rise of plant-based leather alternatives presents an opportunity for sustainable materials innovation.
2. Sustainable Footwear - As consumers increasingly prioritize eco-friendly products, companies can differentiate themselves by investing in sustainable footwear design and production.
3. Plastic-free Materials - The demand for plastic-free products is growing, and companies can meet this demand by developing innovative plastic-free materials for use in various industries.
Industry Implications
1. Footwear - The footwear industry has an opportunity to pivot towards sustainable and eco-friendly shoe designs and materials to meet consumer demand.
2. Fashion - The fashion industry can stay ahead of the curve by investing in sustainable, plant-based materials for clothing and accessories.
3. Packaging - As the demand for plastic-free materials grows, packaging companies can develop new eco-friendly materials for food, beverage, and other consumer products.
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