Gillette's 'My Virtual Barber' Guides Canadians Through At-Home Cuts
Riley von Niessen — May 12, 2020 — Social Good
References: ondemand.gillette & gillettevirtualbarbershop.resurva
With most barbers and salons still closed to prevent the spread of COVID-19, Gillette devised a new program called 'My Virtual Barber,' which connects Canadians with an expert barber via web call appointments. A total of 100 cost-free appointments will be offered through the program.
Appointments will be available from May 6th until June 26th, and can be booked through a dedicated web page. In addition to offering guided haircuts, interested clients can book a guided face shave, or a grooming conversation. All appointments are an hour long, and are hosted by Tyler Lumb, a renowned Toronto barber and the former owner of MPL, an inclusive barbershop experience that welcomed clients of all genders.
Once users request an appointment time on the available dates, they'll be notified when their appointment has been confirmed. Those with confirmed appointments will also receive a 25% discount code, which can be applied to a purchase from Gillette On Demand.
Image Credit: Gillette
Appointments will be available from May 6th until June 26th, and can be booked through a dedicated web page. In addition to offering guided haircuts, interested clients can book a guided face shave, or a grooming conversation. All appointments are an hour long, and are hosted by Tyler Lumb, a renowned Toronto barber and the former owner of MPL, an inclusive barbershop experience that welcomed clients of all genders.
Once users request an appointment time on the available dates, they'll be notified when their appointment has been confirmed. Those with confirmed appointments will also receive a 25% discount code, which can be applied to a purchase from Gillette On Demand.
Image Credit: Gillette
Trend Themes
1. Virtual Barbers - Disruptive innovation opportunity: Develop virtual barbershop experiences that connect customers with expert barbers for at-home grooming services.
2. Web Call Appointments - Disruptive innovation opportunity: Create platforms or apps that facilitate web call appointments for various services, such as haircuts, beauty consultations, and grooming advice.
3. Inclusive Barbershops - Disruptive innovation opportunity: Establish barbershops that cater to clients of all genders and promote inclusivity in the grooming industry.
Industry Implications
1. Virtual Communication - Disruptive innovation opportunity: Develop technologies that enhance virtual communication experiences, particularly for remote services like virtual grooming appointments.
2. E-commerce - Disruptive innovation opportunity: Create integrated e-commerce platforms that offer products or services related to virtual grooming experiences, such as online sales of grooming tools and products.
3. Inclusive Beauty - Disruptive innovation opportunity: Establish beauty industry initiatives and businesses that prioritize inclusivity, providing services and products that cater to customers of all genders and identities.
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