Glico's 'Crisp Concert' is a Festive Musical Ad
Laura McQuarrie — December 17, 2014 — Marketing
References: adsoftheworld
This year for Christmas, Gilco is getting into the festive spirit with a musical ad presenting the 'Crisp Concert.'
In the commercial, a series of people is shown biting into Gilco's snacks, opening product lids and shaking packages to create a symphony of sounds. This is all done throughout a vibrantly decorated red and white warehouse space, which is animated in an amusing way to a popular Christmas tune. Near the end of the commercial, it all gets really elaborate, but it's definitely an impressive ad to watch all the way through since it was so well coordinated and the sounds are spot on.
Although Gilco's snacks may not necessarily be Christmas-themed, this is a great way to convey the spirit of the season in a way that's understandable to all.
In the commercial, a series of people is shown biting into Gilco's snacks, opening product lids and shaking packages to create a symphony of sounds. This is all done throughout a vibrantly decorated red and white warehouse space, which is animated in an amusing way to a popular Christmas tune. Near the end of the commercial, it all gets really elaborate, but it's definitely an impressive ad to watch all the way through since it was so well coordinated and the sounds are spot on.
Although Gilco's snacks may not necessarily be Christmas-themed, this is a great way to convey the spirit of the season in a way that's understandable to all.
Trend Themes
1. Interactive Advertising - Gilco's 'Crisp Concert' ad demonstrates the potential of interactive advertising by engaging viewers with a symphony of sounds created by the snacks.
2. Multi-sensory Marketing - The use of sound and vibrant visuals in Gilco's ad showcases the power of multi-sensory marketing, providing an immersive experience that captivates audiences.
3. Branded Entertainment - Gilco's 'Crisp Concert' blurs the line between advertisement and entertainment, creating a memorable brand experience with a festive musical twist.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore disruptive innovation opportunities by incorporating immersive audiovisual experiences like Gilco's 'Crisp Concert' into their advertising strategies.
2. Advertising and Marketing - The advertising and marketing industry can embrace the trend of interactive and multi-sensory advertising showcased by Gilco's ad to create more engaging and memorable campaigns.
3. Entertainment and Media - The entertainment and media industry can leverage the concept of branded entertainment exemplified by Gilco's 'Crisp Concert' to create unique and captivating content that resonates with audiences.
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