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Top 100 Cosmetics Trends in May

From Tofu-Inspired Fragrances to DHA-Infused Contour Sticks

— May 26, 2024 — Fashion
The May 2024 cosmetics round-up includes innovative ingredients, performance-driven formulations, and sustainably-minded product design.

The Dior Sauvage Mencare, for example, boasts quality products with cactus ingredients sourced from the brand's Dior Garden located in Lanzarote. Elsewhere, Pacifica Beauty also embraces the novelty of unexpected ingredients, launching a Baked Tofu scent to raise awareness about the environmental benefits of veganism.

The May 2024 cosmetics also highlight important care regiments for the upcoming spring and summer months. The Watermelon Glow Niacinamide Dew Balm by Glow Recipe, for instance, makes it convenient and even pleasurable to apply sunscreen. clé de peau also calls attention to its hyper-luxurious UV Protective Cream + Protective Lip Treatment which is enhanced through the brand's Adaptable Innershield Technology. Finally, Subtl Beauty embraces the warmer months with the launch of its specially curated Spring Stak.
9
Score
Popularity
Activity
Freshness
97
Greek Yogurt-Inspired Gel Creams
Greek Yogurt-Inspired Gel Creams
KORRES Boasts the Greek Yogurt Nourishing Probiotic Gel-Cream
<
96
Antioxidant Rose Serums
Antioxidant Rose Serums
Brahmi Skincare's Divine Rose Face Serum Features Powerful Botanicals
<
95
Smoky Tea Fragrances
Smoky Tea Fragrances
Smoky Soul by Olfactive Studio Features Osmanthus-Infused Black Tea
<
94
Multi-Day Moisture Cosmetics
Multi-Day Moisture Cosmetics
Goop Beauty 72-Hour Supercharged Hydrating Water-Cream is Potent
<
93
Hydrating Botanical Foundations
Hydrating Botanical Foundations
Yves Rocher Introduces Its Zéro Défaut Foundation
<
92
Antioxidant-Rich Lip Balms
Antioxidant-Rich Lip Balms
REM Beauty Essential Drip Glossy Balm Features Pomegranate and More
<
91
Cosmetic Brand Land Purchases
Cosmetic Brand Land Purchases
CLARINS Acquired 115 Hectares to Grow One-Third of its Ingredients
<
90
Powerfully Potent Face Serums
Powerfully Potent Face Serums
Eight Saints Launches the Original Cin Niacinamide 10% Face Serum
<
89
Vitamin E-Infused Lip Oils
Vitamin E-Infused Lip Oils
Swiss Beauty Debuts the Nutrient-Rich Dip Tint Lip Oil for Beauty Fans
<
88
High-Quality Sensitive Skincare
High-Quality Sensitive Skincare
CV Skinlabs collection of Sensitive Skincare
<
87
Honey-Infused Hydrating Essences
Honey-Infused Hydrating Essences
Farmacy's Honey Milk Hydrating Essence Soothes with White Honey
<
86
Free-From Deodorant Ranges
Free-From Deodorant Ranges
This New Tom’s of Maine Deodorant Line is Packaged in Recycled Plastic
<
85
Cosmetic Dermatologist Skincare Lines
Cosmetic Dermatologist Skincare Lines
Skin Pharm Offers Cosmetic Dermatology Services and Skincare
<
84
Injectables Spa Expansions
Injectables Spa Expansions
Reforme Lab Expands the Reach of Its Medical Spa in Toronto
<
83
Multi-Sensory CBD Bodycare
Multi-Sensory CBD Bodycare
Lush's Magik Collection Plays with CBD, Mushrooms and Adaptogens
<
82
Mother-Specific Self-Care Kits
Mother-Specific Self-Care Kits
The Honest Company Offers the Relaxing Self-Care Gift Kit
<
81
Melting Balm Cleansers
Melting Balm Cleansers
BYOMA's Melting Balm Cleanser is a Unique Barrier Lipid Complex
<
80
Transformative Biotech Skincare
Transformative Biotech Skincare
Gezeiten Works in Harmony with Skin's Natural Cellular Rhythms
<
79
Gel-Cream Collagen Moisturizers
Gel-Cream Collagen Moisturizers
FaceGym's Active Collagen Wonder Moisturizer Tones & Firms Skin
<
78
7-Day Brightening Serums
7-Day Brightening Serums
Dr. Jart+'s Brightamin Combines a Serum with a Freeze-Dried Skincare Ball
<
77
Ultra-Hydrating Skin Gels
Ultra-Hydrating Skin Gels
Neutrogena® Canada Introduces Two New Additions to Its Hydro Boost Line
<
76
Future-Facing Hair Colors
Future-Facing Hair Colors
The Aveda Vibe Collection is Arriving Ahead of Festival Season
<
75
Sensorial Plumping Glosses
Sensorial Plumping Glosses
Charlotte Tilbury Lip-Plumping Gloss Uses Heat + Ice Technology
<
74
Vegan Hair Extension Products
Vegan Hair Extension Products
DESIGNME Unveiles Its Latest Offering, the Hair Extension Trio
<
73
Multi-Dimensional Lip Gloss Technology
Multi-Dimensional Lip Gloss Technology
Giorgio Armani Beauty Introduces Prisma Glass Lip Gloss
<
72
Potent Plant-Powered Cosmetics
Potent Plant-Powered Cosmetics
Keya Skincare from By Kaycee's Harnesses the Power of Nature
<
71
Back-Targeting Acne Sprays
Back-Targeting Acne Sprays
Dermalogica Recently Debuted the NEW Clarifying Bacne Spray
<
70
Hydrating Birch Juice Sunscreens
Hydrating Birch Juice Sunscreens
Round Lab's Birch Moisturizing Sunscreen SPF 50+ is Effective
<
69
Aluminum-Packaged Hand Soaps
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
<
68
DHA-Infused Contour Sticks
DHA-Infused Contour Sticks
This Dolce Glow Innovation Combines Makeup, Skincare and Tanning
<
67
Enchanting Springtime Perfumes
Enchanting Springtime Perfumes
Vince Camuto Wonderbloom is Arriving with the Help of Ava Phillippe
<
66
Luxurious CBD-Infused Fragrances
Luxurious CBD-Infused Fragrances
Gotham Expands Its Range with the Gotham Goods Collection
<
65
Nourishing Full-Body Deodorants
Nourishing Full-Body Deodorants
The Athena Club All Over Deodorant is Trustworthy
<
64
Eid-Celebrating Personal Care Collections
Eid-Celebrating Personal Care Collections
Lush Collaborates with the Eid Community Network
<
63
Himalayan Deodorant Stones
Himalayan Deodorant Stones
The Deo Stone is an Unscented and Effective form of Odor Control
<
62
Transparent Water-Gel Sunscreens
Transparent Water-Gel Sunscreens
Glossier Invisible Shield SPF 50 Goes on Like a Serum
<
61
Caffeine-Infused Sunscreens
Caffeine-Infused Sunscreens
The Skinny Confidential Caffeinated Sunscreen Has SPF 40
<
60
Plant Pigment Beauty Sticks
Plant Pigment Beauty Sticks
Fluency Beauty's Multisticks Get Their Color from Potatoes & Beets
<
59
Acne Emergency Hotlines
Acne Emergency Hotlines
ZitSticka's Dis-PATCH SMS Hotline Provides Personalized Recommendations
<
58
Mood-Boosting Body Balms
Mood-Boosting Body Balms
Lush's Temple Balms Use Scent to Encourage Awakening or Unwinding
<
57
Mushroom-Infused Lip Balms
Mushroom-Infused Lip Balms
Herbivore's Dream Jelly Strawberry Lip Balm Plumps Skin with Hydration
<
56
Watermelon-Infused Sunscreen Balms
Watermelon-Infused Sunscreen Balms
The Watermelon Glow Niacinamide Dew Balm Applies with a Swipe
<
55
Snack-Inspired Fruity Lip Glosses
Snack-Inspired Fruity Lip Glosses
Welch’s® Juicyfuls Juicy Fruit Lip Gloss is Nostalgic
<
54
Anti-Aging Collagen-Infused Sunscreen
Anti-Aging Collagen-Infused Sunscreen
Nāeli Naturals Boasts a Powerful Anti-Aging Sunscreen
<
53
Drinkable Skincare Routines
Drinkable Skincare Routines
glōci's Skin + Gut Supplement Transforms from the Inside Out
<
52
Energizing Wellness Mists
Energizing Wellness Mists
cMoss Beauty's Face and Mood Mist Revitalizes the Complexion & Spirit
<
51
Joyful Pear Perfumes
Joyful Pear Perfumes
Nette's Pear Jam Eau De Parfum is Scientifically Backed to Boost Positivity
<
50
Brightening Glycolic Acid Sprays
Brightening Glycolic Acid Sprays
Topicals Offers the Faded Brightening & Clearing Body Mist
<
49
Cereal Milk Fragrances
Cereal Milk Fragrances
Claudio Zucca's New Milky Fragrance Has Cookie and Latte Notes
<
48
Comforting Clean Fragrances
Comforting Clean Fragrances
Snif's Heal the Way Influences Emotions Through Scent
<
47
Regency Bodycare Boxes
Regency Bodycare Boxes
This Lush Fresh & Flowers Box Shares a Peek at the Lush Bridgerton Collab
<
46
Medically Tested Sunscreens
Medically Tested Sunscreens
La Roche-Posay Anthelios Ultra-Fluid Sunscreens are Fragrance-Free
<
45
Microbiome-Supporting Beauty Lines
Microbiome-Supporting Beauty Lines
OM Botanical Unveils a New Skin and Hair Microbiome Line
<
44
Botanical Heat-Activated Sunscreens
Botanical Heat-Activated Sunscreens
Shiseido Ultimate Sunscreen Comes in Two Options
<
43
Roll-On Men's Deodorants
Roll-On Men's Deodorants
NIVEA Men Deodorant Has Expanded Its Reach into Canada
<
42
Mood-Modulating Functional Fragrances
Mood-Modulating Functional Fragrances
AERWAY Scents are Backed by Functional Benefits
<
41
Nourishing Bronzing Drops
Nourishing Bronzing Drops
e.l.f. Cosmetics' Affordable Bronzing Drops are Rich in Antioxidants
<
40
Cactus-Based Men's Skincare Products
Cactus-Based Men's Skincare Products
The Dior Sauvage Mencare Range Has Three Steps
<
39
Botox Alternative Face Serums
Botox Alternative Face Serums
The FILORGA Time-Filler Shot 5XP Relaxes and Firms Skin
<
38
Pride Month Perfume Packaging
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
<
37
Inside-Out Skincare Duos
Inside-Out Skincare Duos
Gallinée's Anti-Stress Skincare Pairs a Supplement with a Topical Serum
<
36
Magnesium-Powered Body Care
Magnesium-Powered Body Care
NEOM Boasts the Perfect Night's Sleep Magnesium Body Butter
<
35
Decadent Shaving Creams
Decadent Shaving Creams
Athena Club's Whipped Shave Cream Has Notes of Vanilla & Sugarcane
<
34
Backpack-Shaped Fragrance Bottles
Backpack-Shaped Fragrance Bottles
MCM Crush is a Feminine Fragrance for Free-Spirited Women
<
33
Glycolic Acid Underarm Sprays
Glycolic Acid Underarm Sprays
The DermDoc 5% Glycolic Acid Under Arm Treatment Brightens Underarms
<
32
Refillable Natural Deodorants
Refillable Natural Deodorants
ÉTICOS Introduces a Refillable, 100% Natural Deodorant
<
31
UV Protective Luxury Skincare
UV Protective Luxury Skincare
clé de peau Debuts a UV Protective Cream + Protective Lip Treatment
<
30
Hydrating Fungi-Infused Moisturizers
Hydrating Fungi-Infused Moisturizers
Herbar's New Barrier Cream Uses Mushrooms to Moisturize
<
29
Fresh Vegetal Fragrances
Fresh Vegetal Fragrances
O Boticário Dropped Four Vegetable-Based Scents Like Pea & Carrot
<
28
Athletic Nail Polish Ambassadors
Athletic Nail Polish Ambassadors
Sally Hansen and Jared McCain Partnered to Embrace Individuality
<
27
Limited-Edition Spring-Inspired Cosmetic Products
Limited-Edition Spring-Inspired Cosmetic Products
Subtl Beauty Introduces the Spring Stak
<
26
Wearable Skin Sensors
Wearable Skin Sensors
HapSense Helps Scientists Accelerate the Analysis of Cosmetic Products
<
25
Active Collagen Serums
Active Collagen Serums
FaceGym's Refillable Brightening Serum Boosts Collagen and Elastin
<
24
Emotive Alchemy Fragrances
Emotive Alchemy Fragrances
The Collection of Emotions by Charlotte Tilbury is Neuroscience-Backed
<
23
Vegan-Friendly Tinted Sunscreens
Vegan-Friendly Tinted Sunscreens
ästhetik skincare organic tinted mineral sunscreen is SPF 50
<
22
Tofu-Inspired Fragrances
Tofu-Inspired Fragrances
Pacifica Beauty's Baked Tofu Scent Brings Awareness to Mindful Choices
<
21
Pore-Cleaning Microfiber Cloths
Pore-Cleaning Microfiber Cloths
Benefit Cosmetics Just Dropped the Scrub Daddy Microfiber Cloth
<
20
Beauty Founder-Honoring Fragrances
Beauty Founder-Honoring Fragrances
The Tova Beverly Hills Halo Fragrance is Vegan and Cruelty-Free
<
19
Mushroom-Infused Skincare Serums
Mushroom-Infused Skincare Serums
The Mycelium Glow Brightening Serum Features Reishi & Chaga
<
18
Makeup-Inspired Fragrances
Makeup-Inspired Fragrances
Huda Beauty Easy Bake Eau de Parfum Has a Powdery, Floral Fragrance
<
17
Soothing Creamy Skincare
Soothing Creamy Skincare
Cremo Boasts New Women’s Body Washes and the New Almond Bloom Shave Cream
<
16
Brightening Eye Serum Sticks
Brightening Eye Serum Sticks
Dr. Jart+'s Brightamin Solid Serum Has a Ring Enriched with Vitamins
<
15
Black Forest Fragrances
Black Forest Fragrances
D.S. & Durga's Gateau Blackout Features Cocoa, Vanilla and Black Cherry
<
14
Viral Colostrum-based Supplements
Viral Colostrum-based Supplements
Miracle Moo is Revolutionizing Wellness with Its Supplement
<
13
Whimsical Semi-Permanent Hair Dyes
Whimsical Semi-Permanent Hair Dyes
Arctic Fox Unveils the New Pastel Hour Collection with New Hues
<
12
Plastic-Free Mineral Sunscreens
Plastic-Free Mineral Sunscreens
Sunly's SPF Sticks are Packaged in Biodegradable Cardboard Tubes
<
11
Non-AI Beauty Campaigns
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
<
10
AI-Powered BeautyTech Platforms
AI-Powered BeautyTech Platforms
Singular by Prose Ushers in a New Model for the Beauty Industry
<
9
Made-for-Men Makeup Lines
Made-for-Men Makeup Lines
NuNorm is a New Makeup Brand Created Specifically for Men
<
8
Sensorial Floral Fragrances
Sensorial Floral Fragrances
Giorgio Armani My Way Eau de Parfum Nectar is Fruity and Addictive
<
7
Rococo-Inspired Cosmetic Lines
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
<
6
Targeted Plant-Based Cosmeceuticals
Targeted Plant-Based Cosmeceuticals
ID Skin Identity is a Line of Skincare for Gen Z
<
5
Multi-Sensory Perfume Books
Multi-Sensory Perfume Books
Louis Vuitton's Perfume Atlas Shares a Globally Inspired Journey
<
4
Premium Face Sunscreen Sticks
Premium Face Sunscreen Sticks
Vacation's Teardrop-Shaped Super Stick SPF 45 is Easy to Apply
<
3
Indulgent Candy Fragrances
Indulgent Candy Fragrances
Kayali's Vanilla Candy Rock Sugar Celebrates Sought-After Sweet Notes
<
2
Ultra-Elegant Luxury Fragrance Collections
Ultra-Elegant Luxury Fragrance Collections
CHANEL Introduces the Stunning Coco Mademoiselle
<
1
Inclusive Performance Cosmetics
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
<