Let's Dive by DS & Durga is "The First Perfume Named by Whales"
Laura McQuarrie — June 13, 2024 — Fashion
References: dsanddurga & forbes
Let's Dive by DS & Durga is a new eau de parfum with top notes of marine water and seaweed extract. According to the creator of immersive fragrances based in Brooklyn, NY, Let's Dive is "the first perfume named by whales."
This unconventional fragrance was made possible in partnership with Project CETI, the nonprofit organization applying advanced machine learning and state-of-the-art robotics to decode the communication of sperm whales. "David Gruber gets in submersibles, shines light on sharks in the dark, and regularly hangs out with Sperm whales. We wanted to capture the serene feeling and scent of diving with whales in Dominica (where his whale buddies frequent," says DS & Durga.
The resulting fragrance is soft and oceanic, and pays homage to sperm whales with a synthetic version of ambergris—the rare substance produced by sperm whales used in perfumery to enhance scent longevity and impart richness.
This unconventional fragrance was made possible in partnership with Project CETI, the nonprofit organization applying advanced machine learning and state-of-the-art robotics to decode the communication of sperm whales. "David Gruber gets in submersibles, shines light on sharks in the dark, and regularly hangs out with Sperm whales. We wanted to capture the serene feeling and scent of diving with whales in Dominica (where his whale buddies frequent," says DS & Durga.
The resulting fragrance is soft and oceanic, and pays homage to sperm whales with a synthetic version of ambergris—the rare substance produced by sperm whales used in perfumery to enhance scent longevity and impart richness.
Trend Themes
1. Marine-inspired Fragrances - The creation of perfumes that incorporate marine elements like seaweed extract and marine water offers unique scent profiles.
2. AI-assisted Scent Creation - Utilizing advanced machine learning to translate the communication of marine life into fragrance inspiration represents a novel intersection of technology and perfumery.
3. Sustainable Scent Ingredients - Formulating fragrances with synthetic versions of rare natural substances, such as ambergris, provides an ethical alternative while maintaining rich scent characteristics.
Industry Implications
1. Perfume Industry - Innovative scent compositions inspired by marine life and created with synthetic ingredients are reshaping traditional perfumery practices.
2. Artificial Intelligence - The application of AI to decode animal communications and influence product design marks a significant technological advancement.
3. Marine Conservation - Projects like CETI's use of robotics and data analysis to understand marine life hold potential for new conservation methodologies.
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