The Mrs. Doubtfire Horror Trailer Makes You Rethink Childhood
Jennifer Gosnell — June 11, 2012 — Pop Culture
The beloved childhood classic 'Mrs. Doubtfire' gets a 180 degree of a spin in the 'Mrs. Doubtfire Horror Trailer.' The video, which has gone viral, features a similar storyline to the actual Mrs. Doubtfire, but with a horrific twist.
The perceived-as-cute stalking in the first movie that resulted in some hilarious moments has taken a turn for the worst in the recut trailer where Robin Williams' character is depicted as a psychotic maniac who is flat-out stalking his former family. Editing and creepy music did a lot to enhance this remade trailer and give it the sketchy edge that has everyone talking. The original was a hilarious tale of a family making it through a difficult divorce, and the remake looks like it would just be the horrific tale of what happens when divorces take the ugliest route to stalkerdom.
The perceived-as-cute stalking in the first movie that resulted in some hilarious moments has taken a turn for the worst in the recut trailer where Robin Williams' character is depicted as a psychotic maniac who is flat-out stalking his former family. Editing and creepy music did a lot to enhance this remade trailer and give it the sketchy edge that has everyone talking. The original was a hilarious tale of a family making it through a difficult divorce, and the remake looks like it would just be the horrific tale of what happens when divorces take the ugliest route to stalkerdom.
Trend Themes
1. Recutting Classic Films - The trend of recutting classic films with a new genre twist is disrupting traditional film marketing and providing opportunities for niche audience targeting.
2. Horror-comedy Mashups - The trend of blending horror and comedy genres is creating disruption in traditional film formula, providing a new way to attract a wider audience.
3. Viral Marketing with Fan-edits - The trend of amateur fan-edit trailers going viral is shaking up traditional studio marketing, creating opportunities for more disruptive, user-generated content.
Industry Implications
1. Film and Entertainment - The film industry has an opportunity to harness the trend of recutting classic films and subverting genre expectations to create buzz and attract new audiences.
2. Marketing and Advertising - The advertising industry has an opportunity to disrupt traditional film marketing by embracing user-generated, fan-edited content that goes viral on social media.
3. Technology and Social Media - The technology industry can help facilitate the trend of viral marketing through social media by providing better tools for fan-editing and sharing content online.
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