Casablanca Market's Products Provide a Taste of Morocco
Laura McQuarrie — June 22, 2019 — Lifestyle
References: casablancamarket & prnewswire
At the upcoming Summer Fancy Food Show in New York, Casablanca Market is introducing two flavorful new Moroccan condiments to its range: Moroccan Tapenade and Marrakesh Spiced Olives.
While the Casablanca Market Tapenade has the potential to add depth to a variety of dishes with its blend of Moroccan black olives, capers, garlic, extra virgin olive oil and Herbs de Provence, the Marrakesh Spiced Olives offer a unique take on green pitted-olives with turmeric, Moroccan lemons, salt and olive oil.
According to Casablanca Market founder and CEO Katia Essyad, "Even though they are all from the Mediterranean, Moroccan olives have an entirely different taste than Olives grown in Greece or France," reminding that the origin of the olives used in the products is of the utmost importance.
While the Casablanca Market Tapenade has the potential to add depth to a variety of dishes with its blend of Moroccan black olives, capers, garlic, extra virgin olive oil and Herbs de Provence, the Marrakesh Spiced Olives offer a unique take on green pitted-olives with turmeric, Moroccan lemons, salt and olive oil.
According to Casablanca Market founder and CEO Katia Essyad, "Even though they are all from the Mediterranean, Moroccan olives have an entirely different taste than Olives grown in Greece or France," reminding that the origin of the olives used in the products is of the utmost importance.
Trend Themes
1. Moroccan-inspired Condiments - The introduction of Moroccan Tapenade and Marrakesh Spiced Olives to the market provides an opportunity for companies to tap into the trend of Moroccan-inspired condiments.
2. Ethnic Authenticity - The emphasis on the origin of the olives used in the products serves as an example of the trend towards emphasizing ethnic authenticity. Companies can take advantage of this trend by highlighting the authenticity of their own ethnic products.
3. Unique Flavor Combinations - The Marrakesh Spiced Olives' unique combination of ingredients offers an opportunity for companies to explore unique flavor combinations in their own products.
Industry Implications
1. Food Manufacturing - Food manufacturing companies can take advantage of the trend of Moroccan-inspired condiments and unique flavor combinations to create new products for the market.
2. Ethnic Foods - The trend towards emphasizing ethnic authenticity presents an opportunity for companies specializing in ethnic foods to highlight the authenticity of their own products.
3. Gourmet Food - The introduction of the Moroccan Tapenade and Marrakesh Spiced Olives to the market provides an opportunity for gourmet food companies to tap into the trend of unique and exotic flavor combinations.
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