Mina's Ready-to-Eat Soup and Stew Range is Full-Flavored and Plant-Based
The minority-owned North African business Mina boasts a new range of ready-to-eat soups and stews. Perfect for busy weekdays when one wants something quick but also nourishing and comforting, Mina's selection is a perfect go-to.
The plant-based and full-flavored ready-to-eat soups and stews include the Mina Hummus Moroccan Chickpea Stew, the Mina Addis Moroccan Lentil Stew, the Mina Loubia Moroccan White Bean Stew, and the Mina Harira Moroccan Chickpea & Lentil Soup. As one might expect, the offerings by the North African business are steeped in tradition and hearty Moroccan flavors. The brand transports mother Mina's legacy of "warm, inviting aromas [that] would fill the air as her pot simmered with rich blends of fresh ingredients, herbs, and spices" to the North American market. The recipes are all Non-GMO Project Verified, Vegan, Gluten-Free, Kosher, Dairy-Free, Soy-Free, and BPA-Free.
Image Credit: Mina
The plant-based and full-flavored ready-to-eat soups and stews include the Mina Hummus Moroccan Chickpea Stew, the Mina Addis Moroccan Lentil Stew, the Mina Loubia Moroccan White Bean Stew, and the Mina Harira Moroccan Chickpea & Lentil Soup. As one might expect, the offerings by the North African business are steeped in tradition and hearty Moroccan flavors. The brand transports mother Mina's legacy of "warm, inviting aromas [that] would fill the air as her pot simmered with rich blends of fresh ingredients, herbs, and spices" to the North American market. The recipes are all Non-GMO Project Verified, Vegan, Gluten-Free, Kosher, Dairy-Free, Soy-Free, and BPA-Free.
Image Credit: Mina
Trend Themes
1. Plant-based Ready-to-eat Meals - Opportunity to capitalize on and cater to consumers who prioritize healthy and convenient meal options.
2. Ethnic-inspired Soups and Stews - Opportunity to offer unique and flavorful soups and stews inspired by traditional recipes from various regions around the world.
3. Clean Label Products - Opportunity to meet consumer demands for products made with transparent and natural ingredients that align with their values and dietary restrictions.
Industry Implications
1. Packaged Soup and Stew Industry - Innovation opportunities around introducing bold and unique flavors into the soup aisle that cater to changing consumer preferences and tastes.
2. Plant-based Food Industry - Opportunity to create more plant-based meals that are both convenient and flavorful, to appeal to health-conscious consumers and those with dietary restrictions.
3. Ethnic Food Industry - Opportunity to share authentic international recipes and flavors with consumers who are interested in exploring new cuisines and flavors.
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