This Monster Energy Zero Sugar Drink Was Created with Lewis Hamilton
Michael Hemsworth — November 17, 2022 — Lifestyle
References: monsterenergy & talkingretail
This new Monster Energy Zero Sugar energy drink has been created in partnership with Lewis Hamilton to provide consumers with a way to boost energy in a flavorful way.
The drink boasts a zero-sugar, zero-calorie, vegan-friendly recipe with a peach nectarine flavor to make it great for consumers of all ranges to enjoy. The drink boasts the aforementioned World Champion Formula 1 driver's name around the rim to make it instantly recognizable for avid fans. The drink is being launched in a plain can as well as a price-marked single can for £1.39.
Vice President, Commercial Development at Coca-Cola Europacifc Partners GB Martin Attock commented on the new Monster Energy Zero Sugar energy drink saying, During its 20th anniversary year, Monster has broken records to become the number one deliverer of value growth in the entire soft drinks category. Lewis has broken records for the most wins, pole positions and podium finishes in Formula One as well."
The drink boasts a zero-sugar, zero-calorie, vegan-friendly recipe with a peach nectarine flavor to make it great for consumers of all ranges to enjoy. The drink boasts the aforementioned World Champion Formula 1 driver's name around the rim to make it instantly recognizable for avid fans. The drink is being launched in a plain can as well as a price-marked single can for £1.39.
Vice President, Commercial Development at Coca-Cola Europacifc Partners GB Martin Attock commented on the new Monster Energy Zero Sugar energy drink saying, During its 20th anniversary year, Monster has broken records to become the number one deliverer of value growth in the entire soft drinks category. Lewis has broken records for the most wins, pole positions and podium finishes in Formula One as well."
Trend Themes
1. Zero-sugar Energy Drinks - Trend towards healthier energy drinks with zero-sugar, zero-calorie ingredients presents opportunities for vegan-friendly and natural product lines.
2. Athlete-endorsed Drinks - Partnering with world-class athletes to develop branded energy drinks presents opportunities for differentiation and reaching new markets.
3. Price-marked Packaging - Price-marked single cans and plain cans present opportunities for promotional offers and targeting budget-conscious consumers.
Industry Implications
1. Beverage Industry - Opportunities for innovation in the energy drink market include developing drinks with natural, vegan-friendly ingredients and collaborating with athletes for brand endorsements.
2. Promotional Packaging Industry - Price-marked single cans and plain cans demand innovation in promotional packaging and targeting budget-conscious consumers.
3. Sports Endorsement Industry - Opportunities exist in collaborating with world-class athletes for brand endorsements in the energy drink market.
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