These New Monster Energy Drinks Come in Two Varieties
Michael Hemsworth — February 24, 2023 — Lifestyle
References: cocacolaep & talkingretail
These new Monster energy drinks are being rolled out in the UK to provide consumers with a flavorful way to elevate their energy levels. The drinks include the Monster Ultra Rosa Zero Sugar and Monster Juiced Aussie Lemonade, which are both characterized by their full flavor profile and energy-boosting ingredients. The drinks also branded with eye-catching colors and graphics in mind to help them visually pop off the shelf to encourage consumers to take a closer look.
Associated Director Commercial Development at CCEP GB Pippa Collins commented on the new Monster energy drinks saying, "Monster Juiced Aussie Lemonade has already been popular in the US and Monster Ultra Rosa delivered the second highest right of sale within the Ultra range in quarter four of last year whilst only in limited distribution. We’re confident the new nationwide arrivals will drive sustained growth for the Monster brand, bringing even more excitement to the energy fixture.”
Associated Director Commercial Development at CCEP GB Pippa Collins commented on the new Monster energy drinks saying, "Monster Juiced Aussie Lemonade has already been popular in the US and Monster Ultra Rosa delivered the second highest right of sale within the Ultra range in quarter four of last year whilst only in limited distribution. We’re confident the new nationwide arrivals will drive sustained growth for the Monster brand, bringing even more excitement to the energy fixture.”
Trend Themes
1. Flavorful Energy Drinks - Companies can focus on creating new and unique flavors to differentiate themselves in the market.
2. Zero Sugar Energy Drinks - Brands can focus on creating low or no sugar energy drinks to cater to health conscious consumers.
3. Visually Appealing Energy Drinks - Incorporating eye-catching colors and graphics can help energy drinks standout on store shelves.
Industry Implications
1. Energy Drinks - Energy drink companies can innovate by creating new flavors and low/no sugar options to cater to a wider range of consumers.
2. Beverage Packaging - Companies can innovate in beverage packaging to create eye-catching and visually appealing designs for energy drinks.
3. Retail - Retailers can focus on creating an eye-catching energy drink display to showcase their products and increase sales.
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