Monster Updates its Original Recipe with a Zero Sugar Version
References: cocacolaep & talkingretail
Coca-Cola Europacific Partners (CCEP) is poised to introduce an innovative addition to its beverage portfolio – the Monster Zero Sugar in the Original flavor variant. This dynamic offering was created to mimic the taste profile of the beloved 'Monster Original' while distinguishing itself through its virtuous absence of calories and sugar. The new Monster Zero Sugar can design has been thoughtfully crafted to mirror its predecessor's familiar look and sensory appeal, encouraging consumers who are used to the original design to test out the sugar-free version.
“Monster Original has been a firm favourite and standout sales driver for retailers since it first launched over 20 years ago," said Pippa Collins, associate director commercial development at CCEP GB. “With continued consumer desire for zero sugar energy drinks and the strong performance of our Ultra range as the no.1 zero sugar energy range in GB, we wanted to create a zero sugar energy drink that matches the iconic taste of Monster Original.
Image Credit: Coca-Cola Europacific Partners
“Monster Original has been a firm favourite and standout sales driver for retailers since it first launched over 20 years ago," said Pippa Collins, associate director commercial development at CCEP GB. “With continued consumer desire for zero sugar energy drinks and the strong performance of our Ultra range as the no.1 zero sugar energy range in GB, we wanted to create a zero sugar energy drink that matches the iconic taste of Monster Original.
Image Credit: Coca-Cola Europacific Partners
Trend Themes
1. Zero-sugar Energy Drinks - Monster updates its original recipe with a zero sugar version, catering to the growing consumer demand for healthier beverage options.
2. No-calorie Beverages - The introduction of Monster Zero Sugar offers consumers a guilt-free energy drink option that retains the iconic taste of the original.
3. Sensory Appeal in Sugar-free Drinks - The carefully designed can of Monster Zero Sugar mirrors the look and sensory experience of the original, enticing customers to try the sugar-free version.
Industry Implications
1. Beverage Manufacturing - The development of zero-sugar energy drinks presents an opportunity for beverage manufacturers to tap into the growing market of health-conscious consumers.
2. Energy Drink Retail - Retailers can capitalize on the demand for zero-sugar energy drinks by stocking the new Monster Zero Sugar variant and catering to health-conscious customers.
3. Packaging Design - The thoughtful can design of Monster Zero Sugar showcases the importance of appealing sensory elements in sugar-free beverages, opening avenues for innovative packaging designs in the industry.
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